Shuvern Tan

Elevated Chinese brands on the global stage in the following roles: 1. Strategic Planning & Execution: · Developed and executed over 100 creative marketing campaigns for a diverse range of brands, from startups to industry leaders. · Optimized campaign strategies through comprehensive data analysis, improving execution methods and program outcomes. 2. Creative Planning & Market Research: · Crafted customized marketing solutions leveraging cultural and linguistic insights for global audiences. · Monitored global media trends to innovate promotion strategies, serving prominent clients like Alibaba, Tencent, and more. 3. Media Expansion & Project Management: · Expanded media networks, such as medias, MCNs and influencers. · Led end-to-end campaign management, ensuring seamless execution and 100% client satisfaction through strategic adjustments and cross-departmental coordination. 4. Talent Management: · Successfully negotiated and signed leading international influencers for exclusive partnerships in China. · Sourced more than 1500 influencers from mega to nano levels.

- Conducted in-depth analysis on the insurance de-tariffication and presented it to supervisors from different departments. - Coordinated with a 5-person project team to build a new pricing model for the company after the liberalisation of the Motor and Fire Tariff in Malaysia. - Liaised with internal departments to improve the pricing model. - Collected data from insurance industry and summarised them for a more comprehensive and throughout understanding.