Shun Yan Ho

As Business Development Manager at Shachihata (Europe) Ltd, I oversee sales strategy and account management across the UK and Ireland for our Artline and Xstamper brands. My role focuses on driving growth through relationship-building, retail expansion, and strategic collaboration across multiple channels — including commercial, education, and retail sectors. During my time here, I’ve successfully: Secured key new business opportunities, including onboarding The Range and Tesco Marketplace, expanding our retail and online presence in the UK. Led tender submissions and developed proposals to grow our footprint within education, commercial, and public sector markets. Strengthened partnerships with buying groups and wholesalers, enhancing brand visibility and sales opportunities across core sectors. Worked closely with the marketing department to plan and execute targeted promotional campaigns, in-store activations, and digital initiatives that boost awareness and engagement. Product development and planning. Proposing new product concepts and enhancements that have been successfully launched, including eco-friendly ranges and innovative solutions for both consumers and trade clients. This includes analysing market trends, and aligning product innovation with business strategy. Represented the brand at industry exhibitions and events, building strong networks and gathering market insights to shape future sales strategies. Delivered persuasive pitches and product introductions to major UK blue-chip companies and large retail accounts, helping to introduce new and innovative product lines to the market. Supported the launch of new products and eco-friendly ranges, aligning with sustainability goals and evolving customer demands. With over 15 years of sales experience, I’m passionate about connecting customers with high-quality, innovative products, while driving sustainable long-term growth for Shachihata’s brands in the UK and Ireland.

Progressed through multiple roles to senior responsibility, overseeing the UK’s highest-value key account and managing international distributor relationships across multiple regions. • Managed ASOS, the company’s top revenue-generating account valued at £10 million, with full ownership of strategy, forecasting, and delivery. • Managed key accounts and independent retailers across North America, working closely with US agents and account managers, including Shopbop, Dolls Kill, Lulu’s, Anthropologie, Urban Outfitters, and Simons. • Developed and maintained strong partnerships with UK independent retailers, supporting their specific needs and driving sales growth. • Versatile in managing private label projects, including negotiating commercial terms and contracts to ensure profitable and mutually beneficial agreements. • Built collaborative customer relationships by understanding business needs and delivering tailored commercial support. • Secured significant new business in the UK and overseas, including a key account valued at approximately £5 million. • Oversaw a £2 million international portfolio of 50 clients, coordinating with agents across Europe, the Middle East, and China. • Organised and led international trade shows, increasing brand visibility and engaging new prospects. • Collaborated with design and product teams to develop international seasonal collections based on market feedback. • Delivered comprehensive sales reporting, range planning, and strategic development.