Shunya Tabata

As the second-generation CEO, having succeeded the business from the founder, I lead mgram inc.—a company providing an ultra-precision personality diagnosis service powered by a 105-question assessment. I oversee all core functions including product strategy, organizational development, marketing, and B2B initiatives. Since stepping into the CEO role, I have expanded the service from 8 million to over 12 million users worldwide, growing our presence across Japan, South Korea, English-speaking markets, Thailand, and Indonesia. On the business side, I achieved a rapid doubling of annual revenue and successfully brought the company to profitability. In marketing, I have built strong media channels such as a YouTube program and podcast, creating a content ecosystem that strengthens brand presence and drives user acquisition through thought leadership in the self-understanding space. ・Succeeded the business as second-generation CEO and established a new phase of growth ・Defined and executed company-wide strategy, including product vision and long-term roadmap ・Led organizational development, hiring, and cross-functional team management ・Oversaw marketing initiatives including YouTube channels, podcasts, and other owned media ・Developed B2B solutions in the HR and talent field ・Expanded global user base and strengthened engagement across international markets ・Improved diagnostic accuracy and user experience to maximize service value ・Achieved rapid revenue growth and transitioned the business to profitability Driven by the mission to help individuals understand themselves and live authentically, I am leading mgram toward further global expansion and long-term growth.

As CEO of Mechanism Inc., I led the end-to-end development and growth of a B2B SaaS product in the marketing technology space, from initial launch to successful business transfer to a domestic company. The product focused on preventing fraudulent ad placements and operated within the mid-sized marketing automation (MA) segment. In addition to SaaS development, I oversaw the company’s website production business and digital advertising agency operations. Within the agency division, we specialized in lead generation for the HR and recruitment industry, building deep expertise in the Japanese talent acquisition market. I also built and managed a global team of approximately 20 members—including overseas engineers—establishing an international structure capable of delivering development, marketing, and operational support to clients both in Japan and abroad. ・Led the full lifecycle of an ad-fraud prevention SaaS product, from concept and development to scaling and eventual transfer to a domestic company ・Oversaw website production and digital advertising operations ・Specialized in lead generation for the HR field, with strong domain expertise in the Japanese recruitment market ・Directed strategic planning, roadmap design, and management for in-house product development ・Built and managed a 20-member global team including overseas engineers ・Established a structure capable of serving both domestic and international clients through cross-functional collaboration Leveraged experience in SaaS, digital marketing, HR lead generation, and global team leadership to drive business value and sustainable product growth.

Served as Producer and Marketing Lead for the matchmaking app “Zexy Enmusubi,” driving end-to-end product growth across strategy, monetization, marketing, and feature development. Led a comprehensive product transformation—including the shift from web to native app—and achieved a 3x increase in revenue, driven by strengthened marketing capabilities and a significant rise in paid memberships. ・Oversaw product strategy, marketing strategy, monetization design, and new feature development for “Zexy Enmusubi” ・Led the migration from web to mobile app as a core initiative, optimizing user flows and subscription funnels ・Expanded marketing capabilities, resulting in substantial growth in paid user acquisition ・Planned and launched new features to enhance user experience and increase engagement ・Managed a cross-functional team of around 20 members, including engineering, design, and marketing ・Achievements were recognized with a company-wide award for exceptional business impact Focused on holistic product growth, combining strategic planning and user-centric improvements to deliver rapid and sustainable scale.

At Lancers, Japan’s largest crowdsourcing platform, I served as a Producer overseeing end-to-end product development. I led initiatives that directly impacted business growth, including product strategy, UX design, and revenue model expansion. ・Planned and directed product initiatives to maximize total transaction volume ・Designed and improved web UI/UX, information architecture, and user communication flows ・Developed new monetization models and drove revenue growth ・Formulated and executed product strategies aligned with overall corporate goals Focused on creating products that balance user value and business impact, contributing to sustainable growth across the platform.