Shuja Farooqi

Spearheading full-spectrum business operations, including marketing, sales, procurement, and expansion of Enarah’s F&B product line. Designed and implemented strategic market entry plans for Gulf markets, improving brand reach and export potential. Led a team for product positioning, brand storytelling, and omni-channel marketing campaigns. Built cross-border partnerships and negotiated vendor contracts to optimize cost efficiency and supply timelines. Oversaw digital marketing, trade expos, and retail distribution tie-ups across India and UAE.

Led business expansion projects with IFFCO, Amul, and NBT (Ministry of Textiles) for F&B, agri, and retail products. Managed cloud kitchen and canteen projects under company-led F&B expansion plans. Designed and implemented the Gram Sathi Program – a rural outreach initiative for product marketing and local sales via Village Representatives (VRs). Organized national-level brand events and exhibitions, including National Handloom Day, increasing brand visibility and stakeholder engagement. Oversaw marketing strategy, procurement, operations, and training for expansion programs.

Provided food safety and hygiene oversight for Royal Family and VIP clients, ensuring meals met Amiri elite Security standard (GCC and international standards). Implemented ISO 22000 & ISO 45001 protocols, conducted audits, inspections, and staff cross-training with chefs and F&B teams. Managed chemical handling, waste management, and hygiene operations, ensuring zero non-conformities during internal and external audits. Coordinated food safety during large-scale events, supplier audits, and high-volume service for elite VIPs. Enhanced team capabilities through regular training, mentoring, and creating a culture of excellence in food safety and quality

Developed and executed food safety, hygiene, and HACCP plans while also overseeing business operations and sales. Conducted cross-training for staff, inspections, audits, and sensory evaluations to ensure high-quality food production. Managed operations, supplier relations, and compliance with FSSAI standards, ensuring consistent quality and safety. Implemented corrective/preventive actions for incidents, trained staff on hygiene protocols, and drove operational efficiency. Built strong customer and staff relationships while promoting a culture of continuous learning and excellence.

• Manufactured aseptically packaged ready-to-serve juices • Planned and executed several major research projects in the production line • conducting all the physiochemical and microbiological tests on the product • checking calibration of all the devices and equipment • implementing and maintaining tall over allover the production area • maintaining all the documents • conducting all the tests and trials according to ISO, Codex Alimentarius, and HACCP. • Monitoring clean in-process CIP and effluent management of Industry