SHUBHRA SRIVASTAVA

1. Worked on Media operations for Swiggy and Amazon prime Video. 2. Coordinating with creative agencies, and with third-party vendors for getting creative made on time and getting them set up on time. 3. Coordinating with the team internally for HTML tags and third party for Sizmek tags before going live. 4. Planning for direct display partners. Blocking inventories, sharing RO, tracker with all the display partners. 5. Sharing campaign tags/trackers with the publishers, doing the QC for tracking and video assets before taking campaign live. 6. Worked on DCM reporting, fetching campaign reports on a regular basis as per the media plan. 7. Coordinating with publishers to send the RO for the campaign, getting publisher invoices to post the campaigns. 8. Coordinating with the internal finance team for campaign invoicing to the client.

1. Develop and implement comprehensive media plans to align with marketing and advertising goals For CPI, CPL campaigns. 2. Managed Brand awareness campaign with direct publishers for brands like Amazon Shopping, Amazon Prime video, Swiggy. Worked with direct publishers into OTT, News, Native, OEM, direct Apps category. 3. Managed App and Web Performance campaign for for Amazon Prime Video, Swiggy, Amazon Seller (web), Bisleri (web), Pharmeasy (web), Zomato (UAE) with direct partner like Gpay, Phonepe, Third party DSPs, Affiliates, Emailers, OEMs, SMS vendors, Native Platforms 4. Managed remarketing campaigns with remarketing platforms like Criteo, Remerge, Third Party DSPs and Affiliates 5. Onboarding new partners for Brand and performance campaigns. 6. Direct deal with new partners to drive better efficiency. 7. Analyze market trends, audience insights, and competitive landscapes to inform media strategies. 8. Create and manage media budgets, ensuring cost effective allocation of resources across various media channels. 9. Work closely with data and analytics teams to refine targeting strategies. 10. Generate regular reports on the effectiveness of media campaigns, providing insights and recommendations to stakeholders. 11. Utilize analytics tools like Appsflyer, Branch, Google Analytics to measure key performance indicators (KPIs) and ROI. 12. Handling Billing, invoicing queries for publishers

Admobly is a global digital advertising network which specializes and focus on the online media advertising. Admobly is Dedicated to complete value chain optimization and maximization of ROI for advertisers. Company has expanded into new industries, all related to the marketing and sales of services for internet based products. Our performance is recognized as innovative, creative and setting new standards. Management philosophy encourages employee initiative and compensates staff with promotional incentives for outstanding management on projects. The group was established by entrepreneurs Mr Vinay K. and Mr Ajay K. who collectively have two decade years of experience in marketing for hi-tech industries, various enterprises, and the establishment and management of globally-based projects.