Shubhangi Singh

Founder @ Good Beginnings Design Studio

About

I am the Founder and Creative Director of Good Beginnings, a luxury visual merchandising and experiential design studio specializing in premium jewelry displays, bespoke retail environments, luxury hospitality styling, and sophisticated spatial storytelling. With over 18 years of experience, I have built a career at the intersection of design, brand strategy, customer psychology, and luxury experience creation.Over the years, I have had the privilege of collaborating with some of India’s most respected luxury brands, hospitality groups, designers, and developers, including Taj Hotels, Four Seasons Hotel Mumbai, The Taj Mahal Palace, Lucira Jewels, Shaya, Walking Tree Ventures, D'Decor, Rustomjee, PUMA, United Colors of Benetton, Vogue Wedding Show, and leading luxury lifestyle and jewelry brands across India. My expertise spans luxury visual merchandising, retail design strategy, customer experience design, experiential installations, window concepts, exhibition styling, hospitality aesthetics, and premium spatial curation. As an entrepreneur, my focus has always been on building a design-led business rooted in innovation, precision, scalability, and creative excellence. I enjoy building collaborative ecosystems with brands, architects, designers, artisans, and creative teams to deliver work that is both commercially impactful and aesthetically timeless. I am particularly passionate about the future of experiential retail, luxury storytelling, and design innovation in India. As consumer expectations continue to evolve, I believe brands that prioritize emotional design, immersive experiences, and meaningful storytelling will define the next era of luxury. Specialties: Luxury Visual Merchandising | Jewelry Display Design | Retail Experience Design | Luxury Styling | Experiential Design | Hospitality Styling | Home & Hotel Interiors | Brand Storytelling | Window Displays | Luxury Exhibitions | Event Styling | Customer Experience Design | Spatial Storytelling | Creative Direction | Retail Styling | Display Concept Design | Luxury Brand Experiences | Bespoke Installations | Premium Retail Environments | Luxury Space Curation

Country

India

City

Mumbai

Industry

Luxury Goods & Jewelry

Skill

Visual Merchandising, Branding & Identity, Marketing Strategy, Social Media, Social Media Marketing, Sales Management, Marketing, Merchandising, Retail, Window Displays, Apparel, E-commerce, Fashion, Trend Analysis, Sourcing, Management, Fashion Design, Brand Development, Brand Management, Team Management

Experience

Founder

Good Beginnings Design Studio

2019-2 - Present · 7 yrs 8 mos

Mumbai, Maharashtra, India

We are all limited edition !!! Curating Meaningful Visual Stories Dreamer by the night I Stylist by the Day Entrepreneurship is addictive, chaotic and magical all at the same time. And we love the madness and creation both. Visual Storyteller I Interior Stylist l Art Direction I Set Design I Visual Display Consultant

VM MANAGER I INTERIOR STYLIST & ART DIRECTOR

SIMONE...Naturally Inspired

2017-9 - 2026-3 · 8 yrs 7 mos

Mumbai Area, India

* Event & exhibition planning, display and execution * Home Design Service, Interior Design Styling and styled India's top HNI's home. * VM of the store - Creative Direction, Styling and Photoshoot for SIMONE * Styling and set-up of the Fine Fabrics floor - D'decor store within SIMONE * Booth set up at the AD Design Show * Vogue x FoodHall Sensorium Show - a unique table setting workshop for SIMONE.

VM and Marketing Consultant

Shaya by CaratLane

2021-12 - 2022-6 · 7 mos

Marketing and Strategy Consultant

Walking Tree

2021-4 - 2021-9 · 6 mos

Mumbai, Maharashtra, India

VM Head

D'DECOR HOME FABRICS

2017-9 - 2019-2 · 1 yr 6 mos

Mumbai, Maharashtra, India

VM India Head for the D'decor stores * Managed more than 200 wholesale doors, VM for wholesale retailers. Putting a process in place, introducing new vendors, planning, organizing collaterals as per the various sizes, and execution. * Streamlining new store opening process - by introducing SOPs, proper communication from the rest of the team through weekly meetings & update to plan for the new store opening * VM Change for all the CO, Franchisee, and MBOs * Budget Planning for all these processes * Research and development for introducing a New Home Design Service by D'decor called #StyleExpert- idea, research, web process, website look&feel, prototyping the whole Home Design Journey & process with 12-15 demo client. * Photoshoot planning, set design and execution for Home furnishing, Bedding and Wall paper category. * Event and exhibition display

Manager Marketing, Visual Merchandising & Communications

Walking Tree

2014-3 - 2017-9 · 3 yrs 7 mos

Mumbai

I was part of the Walking Tree Design team, where I was responsible for curating & designing experience for this unique concept Jewelry store in Juhu. I joined the team in 2013 when the idea of Her Story was still in its nascent stage. The idea of this brand was still a thought , a vision , we were all trying to find meaningful expression that the Her Story consumer might connect to. It was quite an experience and it has been quite a journey for us, for me as a creative individual to challenge myself and understand this woman's point of view. *Designing Consumer Journey *Research and Development - lifestyle, ideas, concepts, experiences with the realms of Jewelry Design etc. *Visual Display - visual display, personalized packaging for customers, wholesale collection packaging, coming up with solution of experiencing each collection. *Instore Events - planning and organizing instore events