Shubhagoto Joy

▪️Scaled NeuroMD by fixing pixel tracking, launching new funnels, and restructuring Meta campaigns—resulting in a 62% jump in revenue and 33% growth in profit. ▪️Revived Tiny Explorings by consolidating 30+ ad campaigns, launching new advertorial pages, and fixing tracking—leading to 75% sales growth and 92% ad revenue increase. ▪️Transformed Mailbakes using advanced campaign structure and pricing revamp—achieving a 302% increase in sales and 403% rise in net profit. ▪️Managed millions in monthly ad spend across Meta, Google, TikTok, and Snapchat to scale DTC brands profitably. ▪️Built high-converting, problem-aware ad creatives and landing pages that unlocked new audiences and improved conversion rates. ▪️Helped brands like Heyshape, Venom Scent, and Smooche scale through Meta, TikTok, and Snapchat ads—focusing on platform-specific creative angles and efficient account structure.

▪️ Managing $9M+/month in Meta ad spending for a diverse portfolio of clients, consistently improving NCAC each month. ▪️ Scaled Facebook ad spend for Infinite Age from $2,400 to $47,000 within 4 months, cutting the CPA nearly in half, leading to the client's highest sales in months. ▪️ Led a successful campaign strategy for Publishing.com, resulting in a daily ad spend of over $80,000 while keeping NCAC on target. ▪️ Scaled Social Mistakes’ Meta account from $2,000 to $12,000 per day, maintaining target CPA, and ramped up YouTube Ads from $0 to $4,000 per day while staying within CPA goals. ▪️ Managed high-profile accounts like Crypto 101, KwikBrain of Jim Kwik, Porter & Co., Weiss Ratings, Pineapple, Revelation Health, and VNSH Holsters, driving consistent success and effective scaling. ▪️ Introduced Eugene Schwartz's advertising strategy to Facebook ads, achieving significant results for various D2C brands by targeting audience segments based on their awareness levels. ▪️ Conducted weekly creative analysis on Motion and tracked trending creatives on Foreplay, guiding the creative team to develop new ads with effective hooks and messaging.

▪️ Augmented sales value by upselling and cross-selling new products and services to existing customers. ▪️ Planned and developed enterprise tier and onboarded 3+ enterprise clients in 1 month. ▪️ Researched prospective clients and developed and executed cold call lists. ▪️ Attended conferences and trade association meetings, representing the company, building industry networks, and promoting new product lines. ▪️ Hired and trained staff for optimum performance against sales and marketing objectives. ▪️ Identified cross-selling, upselling, and downselling opportunities through ongoing customer needs analysis.

▪️ Built B2B customer acquisition channels from scratch. ▪️ Created content about social media marketing, including videos, blog posts, infographics, and online guides. ▪️ Oversaw paid marketing channels, including Facebook advertising, Google PPC, display ads, retargeting, and, social advertising. ▪️ Oversaw marketing of product launches on ProductHunt. ▪️ Led the design and development of Markopolo's website and blog. ▪️ Started an Enterprise Service, a new verticle with added services.

◼️Grew results month over month by continuously refining approaches based on tracking data and consumer insights. ◼️Optimized marketing campaigns with the continuous development of fresh ideas and new methods. ◼️Managed innovative marketing campaigns on different social channels by collaborating with colleagues and senior executives that created huge media buzz.

◼️Maintenance of departmental content databases of FoodPanda ◼️Processing and administration of contracts ◼️Liaison with internal departments and external distributors and general administrative support directed towards the successful launch and continuing operation of FoodPanda channels

◼️Dealt with clients from different cultures and ensured them the comfort they seek in a professional environment. ◼️Organized online and offline events specifically designed for the client's purpose and requirements which created a huge media buzz. ◼️Built all the online acquisition channels from scratch. ◼️Implemented strategies which resulted in 90% occupancy in 3 months.