Shu(Stephen) Zhang

• Managed end-to-end marketing operations, from recruitment to execution, across various channels for Mooncool. • Developed innovative marketing strategies for both e-commerce and offline channels to drive brand awareness and sales. • Implemented data-driven decision-making processes to optimize marketing campaigns and increase ROI.

Branding: Conduct research on market trends and consumer behavior Segment the market and build brand strategies around the segmentations E-commerce: Lead the e-commerce B2C team to generate growth, supervising functions across SEO, Paid PPC, PR, Influencer marketing, Social media marketing, Community management, on-site CRO

□ Lead a marketing department that is comprehensive in strategic and operational expertise, aligning marketing with top management and other departments to push forward product and marketing initiatives in an agile manner □ Perform comprehensive segmentation and analysis of the market to position the brand, the products, and the distribution channels for regions such as Europe, Australia, and the U.S. □ Plan and lead the development of 7 new products based on market insights, coordinating internal and external resources from engineering, product design, manufacturing, quality assurance, procurement, and top management □ Spearhead omnichannel digital and traditional marketing initiatives in alignment with the company vision and overall strategy and lead the execution spanning product launches and existing product strengthening □ Establish and execute lifecycle management processes for the entire product range □ Lead the initiative of local prospecting, hiring and managing freelancers in the U.S to generate leads and prospect, setting up a working process □ Empower the sales team by ensuring consistent and high-quality proposals and addressing customer concerns related to branding and products

□ Join the PMTA application project right after onboarding and coordinate the marketing department to effectively contribute to the project, writing crucial parts of the application for 6 products (PMTA is a high-stake application to get approved by the FDA to stay in the U.S market, costing >2mil USD/product) □ Build a full-fledged market research system for the company, encompassing primary and secondary research, online and offline approaches in both active and passive research manners □ Advise the management on product and marketing strategies □ Negotiate sponsorships of top soccer clubs, preparing and presenting proposals, securing the partnership with Paris Saint-Germain FC (launched on July 23rd, 2021) □ Contribute to copywriting, translation & interpretation, and live streaming initiatives of the marketing team

□ Orchestrate the market research and analysis initiatives to gain insights, formulating growth strategies with balanced priorities □ Manage operations and projects to align finance, supply chains, operations, and sales to implement strategies □ Monitor compliance initiatives and financial status, performing due diligence on partners, clients and customers to mitigate business risks, while consistently creating backup plans First 2 years (Import and distribution of electronics, bags, household supplies, vehicle accessories, groceries): □ Source suppliers and secure regional dealership authorizations from manufacturers, organizing and monitoring international shipping, customs clearance, and local warehousing to ensure supply chain robustness □ Devise channel strategies and lead the execution, managing channel marketing initiatives Growth stage (3 sand quarries, construction material distribution, transportation, equipment selling and renting): □ Position the brand, the products, and the services, designing and customizing offerings by combining internal and external supplies to meet varied expectations, and implementing the marketing and sales initiatives □ Ensure a steady supply of mining, construction and transportation equipment and their accessories to meet the local working conditions, while maintaining an external supplier network to complement existing offerings