Shu-Rung ShuRung_Ye

*Develop strategies and go-to-market plan for new network management software and plug-in module architecture. *Develop new offer strategies; value propositions; messaging, web content, ad, and communication plans; demand generation programs; PR/ emails, blog posts, SEM, webinars, viral marketing, and social media. *Prime player for integrating online strategies into the traditional marketing plan working across all departments, regions and positions including sales and marketing.

•Serving as a department head to look after marketing and PR programs and web campaigns in Europe, Russia, North America, Latin America and Korea - setting directions and tomes of corporate marketing campaigns - developing and rolling out annual channel marketing programs - responsible for CES, CeBit and Computex global exhibitions looking after corporate home page development and branding communications including product names, product packaging and product design theme - leveraging SNS such as face book and twitter to increase customer mind share - taking care of media relations in Germany, UK, France, Italy, Spain, Korea, Russia and the US - organizing advertisement campaigns in print and online media - managing corporate product naming and packaging system •Setting up the headquarters and branch offices communications infrastructure (LA and Miami offices in the USA, Eindhoven in Netherlands, Moscow in Russia and Seoul in Korea) - defining branch offices roles and responsibilities - establishing (1) marketing budget and (2) marketing program approval and performance evaluation processes - organizing annual internal global marketing workshop •Managing new product launches worldwide - defining product selling points and differentiations - developing marketing and press materials including key visual, sales kit, datasheet, press releases, product reviewer’s guide and website contents

Senior Manager of Corporate Branding and Communication MediaTek Inc. (聯發科) Hsinchu, Taiwan (August 2008 – Dec. 2009: the department was dismissed due to the organization change) • Provided strategic consultations to management team to enhance corporate image and brand awareness worldwide via PR and MarCom programs • Set directions and tones to develop and roll out annual PR and integrated marketing communications plans • Provided media training to corporate spokespersons • Served as a department head to set up the team’s infrastructure and performance evaluation target • Managed worldwide PR and MarCom programs including media relations, corporate communications, exhibitions, speaking opportunities, web marketing, direct account customer events, road shows, product launch campaign and training seminars. • Developed corporate identity system and corporate image bank and rolled out an internal communications campaign to convey the messages and values to employees worldwide • Handled media crisis management in China • Developed and re-launched the current company website and be responsible for its maintenance • Managed worldwide MarCom and PR budget and outsourced PR agencies

Regional Sr. Communications Manager, Infineon Technologies (July 2006 – 2008) •Looked after APAC PR campaigns and MarCom activities in markets including Greater China, Korea, India and Singapore - Developed annual regional marketing communications programs and managed annul promotional budget - Served as a liaison to communicate with headquarters and regional sales and communications teams to make sure all MarCom and PR activities are aligned with headquarters’ business objectives - Managed local teams implementations in Greater China, India and Singapore to ensure MarCom deliveries were well performed and PR messages were consistent - Pitched COM BU’s speaking opportunities at major industry events in Asia - Responsible for annual product seminars and road shows and exhibitions in China, Taiwan and India such as PT Expo in Beijing and Convergence India •Served as a department head to lead the local team providing services including media relations, MarCom activities, corporate communications, branding, trade shows, seminars , and university & government relations for all Infineon activities in Taiwan - Set up the local team’s infrastructure, objectives and clear job functions and responsibilities - Looked after media relations programs specifically for the market in Taiwan - Supervised local teams MarCom and PR deliverables and performance results - Provided media training to corporate spokespeople - Managed executive communications and local government and industry relations - Managed Infineon Taiwan’s Intranet and responsible for corporate website update - Handled corporate issue management - Managed internal communications to make sure corporate strategies and values are effectively delivered to employees in Taiwan

``Marketing Services Manager, Unisys (Oct. 2004 – July 2006) Worked closely with BU heads to provide integrated marketing communications programs to enhance Unisys Taiwan’s corporate image, brand awareness and customer mind share • Drove media relations through PR programs including news announcements, bylined article/case study developments, analyst relationship management, press conferences/media briefings , and press interviews management for corporate spokespeople, and so on • Planned and organized customer/partnership events and product launches to help increase customer mind share • Served as a liaison helping HR and headquarters managing the internal communications and internal newsletter development • Cooperated with Managing Partner of Supply Chain Management Unisys APAC to help generate business opportunities in Taiwan • Provided feedback of local market needs to the headquarters to help headquarters provide effective supports to the local market • Coordinated with APAC Marketing team to localize the marketing programs • Supervised PR agencies and outsourced vendors on project executions.

Regional MarCom Manager, Philips Semiconductors Asia (August 2000 – Sept. 2004) Drove regional channel marketing communications (including sales communications) for Philips Semiconductors’ Channel Management and MultiMarket Semiconductors Segment in Asia Pacific including • Set objectives, directions, strategies, standards and tones to develop annual product and key accounts’ channel marketing communications programs including press events, product launches, sales tools development, exhibitions, product trainings, workshops, distributor conferences, advertisement, customer events, and media relations • Worked with International Product Marketing Managers at Product Lines, Global Channel Marketing Manager and key Regional Account Managers to develop and manage Channel Marketing Programs including partnership programs, eBusiness tools, design-in product launches/supports and marketing/competitor research • Managed annual communications budget and developed distributor/customer specific strategies and maintained a rolling 4 quarter distributor/customer plans • Coordinated global/regional projects with a worldwide team including Marketing and MarCom groups in product lines and regional MarCom Manager, PR Manager, Project Coordinator • Developed quarterly eNewsletters and managed its distribution and ROI to BU head for evaluation • Worked with channel marketing managesr to together promote an external website designed specifically distributors