Shruti Taneja

On a mission to inspire people to record their family recipes as heirlooms, because they’re just as precious as the saris, jewelery and watches that we inherit. Featured in Vogue, Times of India, Indian Express, Conde Nast, Mid Day, Splainer, Goya, The Hindu

India’s first matchmaking platform for brands to collaborate and launch joint marketing initiatives

Brands handled: Estee Lauder, Bobbi Brown, Clinique and MAC

Brands handled: Tata Sky, Future Group and Dhanlaxmi Responsibilities: • Relationship Management: Liaised between client, creative team, studio and third party vendors • Market Research: Conducted focus groups and interviews to consolidate brand and consumer knowledge and kept track of new trends in industry • Operations & Client Delivery: Responsible for client communication and daily deliverables • New Business Development: Worked closely with the Partner and Vice President to develop marketing plans and go-to-market strategies for the current product lines and new, high growth initiatives

Planned and structured lessons for grade 7-10 students; also developed the knowledge and understanding of some effective teaching strategies.

Undertook all administrative duties associated within the Operations Department in Claims, Renewals and Customer Service and acted as a liaison between the Sales Agents and the Operation Department to streamline the communication to achieve efficient policy execution

Coached and led a team of 5 students to spearhead the outgoing exchange program that places students in internships in over 90 countries. Implemented a marketing strategy, conducted information sessions for 200+ students, interviewed and screened prospective candidates. Achieved a 350% percent increase in student placement from previous year.

Established and serviced professional clientele accounts. Managed relationships with existing customers and grew business by cross selling different products and services offered by the bank

Awarded Merit based Scholarship

Awarded International Orientation Scholarship from the School of Mathematics for 3 years