Shruti Kapoor

As an Account Director, my primary tasks include heading the day-to-day operations on all the key accounts at RepIndia Mumbai, growing the existing business mandates and mentoring a team of young & talented Account Managers. Key Clients: Whisper India, Viacom 18 (Colors Infinity & MTV Beats), JSW Group, JSW Steel, JSW Foundation, Dynamix Group, Mohit Diamonds

• Played an integral role in building and establishing the Mumbai branch. Handled a team of 6 people • Develop and implement marketing campaigns, trending content and real-time coverage of launches & events for brands across digital platforms • Plan the digital strategies, influencer marketing campaigns, together with the monthly calendars, reports and analysis • Design pitches, competitor analysis, ad campaign strategies, best practices across platforms • Content writing/ planning/ management • Allocate budgets for paid promotions on social platforms • Measuring and reporting performance of all digital marketing efforts, and assess goals • Worked closely with PR, Marketing & Events team to ensure seamless brand communication across all vehicles Key Clients: India Design ID (Ogaan Media), KOKO, Foo, Magic Bus, A Reverie Goa, Taj InnerCircle, Tresmode, Pinakin Retail, Pause, Abode Bombay

• Managing communication, strategy, execution and performance for key fashion, beauty, luxury and lifestyle brands in the online space • Campaign conceptualisation & execution • Influencer outreach and management • Content creation and supervision • Live coverage of on-ground events Key Clients: L’Oreal Paris India, Forest Essentials, Veromoda India, Only India, Louis Philippe, Tara Jewellers, The Tara Sharma Show

2-month internship. Trained in account management, research, communication strategy and business development. 

Clients included Educomp, NIIT, Nerolac, Big Bazaar and Reliance Mutual Fund.