Shruti Tiwari

Created Visual Merchandising strategies for premium bridge to luxury Brand SAMOH. Was responsible for implementing creative merchandise presentation as per the buying and overall space presentation. Ensured timely window execution and overall VM activity in the store, maintaining the budget and Vendor Management. Created Visual Merchandising Manual for training purposes. Ensured SOP on the grooming standards and coordination with the project team on the new store opening.

Worked on different Retail Design Project to enhance customer experience & space design with TANEIRA, A TATA PRODUCT & GO NATIVE ( A Bangalore based lifestyle Boutique).

Actively defined and implemented a creative visual merchandising strategy, created appealing and eye-catching visual displays that lead the customer through the entire store. Helped to produce window displays, signs, interior displays, floor plans and special promotions displays.

Successfully provided end to end customer experience for India's largest watch manufacturer brand retail store. This includes all visual communication in the store and facade communication as well. Created and implemented seasonal display guideline with new products and maintained existing display. Successfully handled new store opening - in terms of visual mapping and visual implementation keeping the brand essence and heritage in place.

• Implemented a creative visual merchandising strategy as per the brand guideline. • Maintained Window Displays, Focal Point, Merchandising Display, Mannequin Styling, Collection Launch, Visual Communication for large format Hyper Store across the region. • Created initiatives, designing events, planning of merchandising and execution of marketing events for increasing sales. • Worked closely on Store Event Promotion, Store Activity. Also for Visual Displays with floor staffs and department heads to guide how merchandise should be displayed for maximizing sales. • Analysed every aspect of bestsellers (For example, the bestselling price points, colors or styles) and ensuring that they reach their full potential through effective merchandise display.