shruti soumya

brand manager

About

Experienced Brand Manager with a holistic experience of working in FMCG industry. Managing the brand "Complan" after a very successful sales stint as ASM Mumbai.

Country

india

City

bombay

Industry

consumer goods

Skill

sales, market research, procurement, sales management, team management, people skills, communication skills, business development, management, b2b marketing, written and oral presentation skills, negotiation, international sales, manage client relationships, client development, product marketing, consumer behavior, brand management, nielsen, project management, stakeholder management, media planning, btl activations

Experience

brand manager

the h.j. heinz company

2018-5 - Present · 8 yrs 5 mos

asm

the h.j. heinz company

2017-1 - 2018-4 · 1 yr 4 mos

* Led a team of four Sales Officers and delivered a 17% growth in 2017- highest growing territory among all ASM areas at an All India level. * Managed efficiently all three channels of Modern Trade, General Trade (Retail, Wholesale) and Sub Stockist * Strengthened execution efficiency, distribution infrastructure, systems and processes which improved retention of stockists and sales force * Evaluated, recommended and implemented the ROI improvement model for distributors in Mumbai area * Improved the CFA delivery timelines for the area – along with regional logistics team

summer intern

procter & gamble

2015-5 - 2015-6 · 2 mos

Recommendation & implementation of initiatives to increase P&G basket share in home delivery market in Delhi.

assistant manager

godrej & boyce mfg. co. ltd.

2012-7 - 2014-1 · 1 yr 7 mos

* Generation of inquiries from the Middle East Countries like Oman, Qatar, UAE, Kuwait, Saudi Arabia. * Ensuring full customer support and quick response during inquiry stages and converting these * inquiries into successful orders. * Work in a cross functional as well as internal sales team in coordination with Estimation, * Projects, Design, Procurement and Manufacturing team. * Single- Point Contacts for clients during ordering and inquiry stages. * Actively explore opportunities such as new clients and markets for Business development in the Gulf * Region. * Responsible for vendor registration with the clients. * Provide after sales support even during the order execution stages in coordination with * Procurement, Design and Projects team and assume full responsibility till equipment dispatch

management trainee

the kraft heinz company

2016-5 - 2017-4 · 1 yr

Defined and streamlined the operation of third party merchandizing agency for Kraft Heinz at All India Level DSR, SO, Modern Trade KAM and ASM shadow stints across India.