Shruti Arora

Planning and executing the overall brand communication and marketing strategy for Rado watches in India • Brand Marketing: Responsible for pan India marketing strategy for the brand. Own and manage AOP and drive brand campaigns, product planning and media channel management for improving conversions sale and influencing P&L. • Marketing Budget: Responsible for the management and utilisation of the annual marketing budget across functions • Agency Management: Managing local as well as international agencies for media planning, buying (across channels – electronic, print, OOH & digital) & communication development • Celebrity Management: Managing brand ambassador, Hrithik Roshan for various local & international campaigns & events • Public relations & events: Strategizing, developing and executing Pan-India media launches with seamless coordination with the global teams. Year on year managed the media/ dealer contingent to BaselWorld, Basel, Switzerland • Content creation: Directly liase with global teams & production houses to create ATL & BTL content in India • Influencer outreach: Made Rado one of the early adopters of influencer marketing & social media in the luxury category. Multiple pan India campaigns implemented

Account Manager • Serviced clients like Sony India, William Grant & Sons, HUL, Philips, United Nations, Trinidad & Tobago tourism, W magazine, Fashion Vodka and Nokia • Led the Sony India account - managed both the corporate and product solution mandate. Also led William Grant & Sons and Philips Consumer Lifestyle division • Managed a team for day to day work and oversaw execution of PR plans and national campaigns • Developed PR plans, scope of work and annual budgets in tandem with the brand objectives and budgets on hand • Worked on comprehensive online/ offline influencer engagement programmes for various clients • Planned and developed information material such as press releases, media pitches, internal communication kit, briefing books, advertorials, press kits and spokesperson/ celebrity scripts • Handled blogger and reviewer engagement activities, annual media offsite, fam trips and celebrity events Business Development • Worked on business pitch for Sony India, William Grant & Sons, Lufthansa, Fashion Vodka, W magazine, GM (General Motors), SodaStream, Gemesis, Al Jazeera, Lacoste and AIMA. Was instrumental in winning Sony India, W magazine, William Grant & Sons, Fashion Vodka and GM account

Sr. Executive • Majorly serviced Dabur India Ltd., Levi’s, Procter & Gamble, Zoya by Tanishq, Wigan & Leigh College & Modi Omega Pvt. Ltd. • Co-ordinated over 36 media conferences. Successfully managed pan-India launch of new product categories, fashion pageants and CSR initiatives. Managed celebrity events • Handled strategic communications for Levi’s at the Lakme Fashion Week, Mumbai; Gladrags Mega Model Hunt & Gladrags Mrs. India, Mumbai and campaigns for the beauty & grooming categories of Olay & Wella