Shruthi Raj

• Designing end-to-end responsive UI for an on-demand automotive marketplace, collaborating with the CEO on product strategy and scope decisions. • Architected 190 tokens and 50+ components across a 3-tier taxonomy and an AI-driven Figma-to-code pipeline, establishing a single source of truth that compressed feedback loops from 3 days to 24 hours and enabled engineering to ship with precision. • Defined the UX of onboarding flows for 2 distinct user types, driving a 2.1x improvement in early session retention within the first month of testing.

Graduate Teaching Assistant for Professor Stephen Cady's Foundations of Human-Centered Computing course (ISTE 260). My responsibilities include providing in-class support and guidance to students. I provide in-class support by guiding students through course concepts with real-world examples and assisting them with questions on course material. My duties also involve providing detailed feedback on student submissions and grading assignments.

• Planned and executed mixed-methods usability studies across 4 donation and payment landing pages, combining moderated task-based testing, interviews, and surveys to uncover friction in multi-step financial flows. • Evaluated user comprehension across complex financial interactions, identifying 3 critical edge cases that were resolved before launch. • Synthesized usability findings into actionable UX recommendations, guiding engineering sprint priorities and resolving gaps before development.

• Designed AR-based industrial dashboard translating IoT analytics into context-sensitive models, reducing cognitive load for 200+ frontline operators. • Prototyped fault-detection and alert escalation workflows, defining edge-case logic across monitoring interfaces in fast-paced environments. • Conducted contextual inquiry to surface operational constraints, cutting project timelines by 30% and aligning teams on a shared design direction.

• Led product design for an AI-driven B2B SaaS platform, architecting end-to-end experiences across multiple workflows for 3 user bases. • Redesigned the candidate evaluation flow through moderated usability testing with 5+ recruiters, reducing task completion from 9 to 4 steps and increasing success rates to 8 in 10 sessions, directly contributing to $120K+ in ARR within the 6 months of launch. • Built a scalable Figma design system adopted across 6 surfaces, reducing design inconsistencies from 3 revision cycles to a single review pass.

• Led 8+ client projects for high-growth startups, delivering 10+ polished, minimalistic products within an 8-month period, partnering with founders. • Leveraged Framer to design and deploy interactions, growing monthly leads from 400 to 500+ and lifting conversion from 3.2% to 3.7%. • Delivered reusable component libraries in Figma for 4+ clients, enabling 3x faster iteration on new feature rollout without rebuilding foundational UI.

• Designed a mobile workspace for an SME, integrating orders, payments, and task management into a unified flow, improving task accuracy by 35% • Conducted ethnographic studies with 25+ shop owners to uncover operational bottlenecks and translate insights into actionable design decisions.

• Delivered 100+ visual and marketing digital assets to support storytelling and brand expression, increasing visibility & campaign engagement by 30%

• Applied end-to-end interaction design and user research methodologies across studio-based coursework, bridging research insights with prototyped, testable solutions. • Built hands-on experience in usability testing and accessibility design, evaluating real product interfaces against WCAG standards and human factors principles. • Explored emerging interaction paradigms through coursework in Wearables & Prototyping and Future Interactions, designing for spatial, embodied, and context-aware experiences. Courses: Interaction Design · Research Methods · Usability Testing · Wearables & Prototyping · Future Interactions · Accessibility Design · Design Resources & Guidelines