Shruti Shukla
Head of Strategy & Insights @ McDonald's
About
Currently leading Strategy & Insights at McDonald’s India (Westlife FoodWorld), helping drive growth through customer insights, analytics, and data-driven decision making.Over the past 13 years—including 11 years at McKinsey & Company—I have worked at the intersection of strategy, analytics, and execution, partnering with organizations to solve growth challenges and translate complex data into actionable business outcomes.My experience spans growth strategy, sales excellence, revenue growth management, marketing, e-commerce, and capability building. I am passionate about turning insights into impact, developing teams, and helping businesses make better decisions at scale.
India
Mumbai
Management Consulting
Business Leadership, Quantitative Research, Go-to-Market Strategy, Research Skills, Data Storytelling, Storytelling, Business Storytelling, CPG Industry, Analytical Skills, Presenter, Management Consulting, Stakeholder Engagement, Leadership, Tableau, Microsoft Office, Microsoft PowerPoint, Microsoft Excel, Strategic Thinking, Stakeholder Management, Problem Solving
Experience
Head of Strategy & Insights
McDonald's
Mumbai
Westlife FoodWorld
Capabilities & Insights Expert
McKinsey & Company
Mumbai, Maharashtra, India
• Management consulting expert with nearly a decade of experience. Skilled in leveraging strategic capabilities to drive impactful results. Proficient in process management, capability building, and comprehensive understanding of industry best practices. • Global lead for McKinsey’s Commercial Excellence Benchmarking and GrowthXMcKinsey’s consumer growth solutions suite. • Expert/Engagement Manager for the Consumer practice. Global Subject Matter Expert (SME) for benchmarking solutions for CPGs across Sales, Marketing, RGM, Innovation and eCommerce. • Recognized as a pivotal global leader within the CPG growth team, collaborating with cross-regional teams in North America, Europe, LatAm and Asia • Proficient in top-down communication, process management, client management, stakeholder management, problem-solving and mentorship • Proven track record of securing 3 promotions in less than 7 years. • Coach junior colleagues across different tenures in their professional programs as their official evaluator
Capabilities & Insights Specialist
McKinsey & Company
Mumbai Area, India
Senior Analyst
McKinsey & Company
Mumbai Area, India
Analyst
McKinsey & Company
Mumbai Area, India
Process Manager
eClerx
Mumbai Area, India
•Built excellent client rapport and turned the client experience from ‘below average’ to ‘exceedingly pleasing’ in a short span of 3 months. • Helped client save $25000 annually by automating a set of 30 monthly reports. • Recommended critical metrics and suggested advanced data visualization features to facilitate enhanced analysis to client by performing extensive primary & secondary research. • Lead an effective team of 20 analysts for report development and business process improvement activities.
Matching efficiency improvement for competitor benchmarking
Summer Intern
Mumbai Area, India
o Project 1 - Matching efficiency improvement for competitor benchmarking Project Details & Responsibilities-Attained an understanding of competitor price tracking methodology, acquired hands on knowledge on eClerx custom text matching tools, identified the quality gap, recommended optimization measures and implemented a feasibility study o Project 2 - Product categorisation logic development for online retailing Project Details & Responsibilities- Analysed product naming conventions in the maintenance and repair industry, developed an original algorithm for product categorization, sampled data and executed a feasibility check with seven different text matching algorithms Highlight: Received a pre placement offer to work for the company
Education
Goa Institute of Management (GIM)
Marketing
Shruti Shukla's Contact Information
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