Shristi Nawlakha

● Developed a 52-week content strategy for NBFC marketing, driving industry best practices to drive engagement & brand consistency ● Designed key creatives (banners, posters, and digital assets) to enhance brand visibility and audience engagement across platforms ● Gained in-depth exposure to creative agency operations, strengthening understanding of brand positioning and campaign execution Strategic Partnerships & Market Expansion ● Initiated first-round meetings with Jumbotail, Samunnati, and Klub to explore strategic collaborations, building an early-stage sales pipeline and setting the foundation for future partnerships. ● Developed customer personas for Saarathi Finance, analyzing MSMEs & self-employed individuals in semi-urban & rural India, leading to more targeted product offerings & improved engagement strategies

Protein Paper Co offers Protein Thins and Roasted Chana Jor, healthy twists on traditional snacks which cater to health- conscious vegetarians and fitness enthusiasts .Made with organic, gluten-free ingredients which offers twice the protein content compared to traditional options .

In my role, I am deeply involved in the development and optimization of our core product, ensuring we meet the needs of our users and deliver exceptional value. My responsibilities include analyzing market trends and collaborating with our engineering and design teams to create a seamless and impactful product experience. Additionally, I am leading Cameoo Cultt, our dedicated agency for actors. Here, I manage and handle operations, onboarding actors to help them navigate their careers and maximize their potential. My goal is to empower talent by providing them with the resources and opportunities they need to thrive in the industry.

• Research partner brands online business and determining the scope of Louis Philippe in e-commerce platform. • Making an end to end business plan that covered studying current process , learning about challenges and suggesting improvements, chalking out new processes and coordinating with E-com team of partner brands .