Shripad Kanavikar

A passionate marketing professional with 15 years of industry experience in integrated marketing solutions. I specialize in marketing of products and services, brand and marketing communication with wide experience in ATL, BTL and Digital space. Have been part of Tata Hitachi’s growth story in the construction equipment industry in India. I lead a competent team of professionals taking care of content development, event management, digital marketing and field activations. Have led major brand and product launches: • Execution of company’s name change from Telcon to Tata Hitachi. Building and implementation of corporate identity for Tata Hitachi. • Launch of new Corporate, Used Equipment and Careers websites, mobile apps and social media handles • Execution of ‘Chalo Desh Banaye’ brand campaign • Launch of ZAXIS GI series of hydraulic excavators • Launch of EX Super and Super+ series of hydraulic excavators • Launch of SHINRAI backhoe loader • Launch of Tata Hitachi Brand Shop