Shreyas Krishnakumar

Oversee Monrow’s brand marketing and communication strategy across digital, retail, and influencer channels Spearhead creative campaigns that align business objectives with cultural relevance, contributing to 7x growth in organic engagement (~1% → 7%) Scaled weekly social organic revenue 3x through consistent content and distribution strategy Built and managed an organic creator pipeline and influencer network (50+ creators), driving consistent content output and campaign support Led the “Wide Feet” campaign, achieving 300K+ reach and 5x revenue in 3 months Improved website conversion rate from 0.7% to 1.4%+ through performance-led content and landing page optimisation Developed overlay-based catalogue ads contributing 20–30% of overall revenue Managed a cross-functional team of 8, ensuring alignment across content, performance, and execution

As an independent consultant, I work with brands, founders, and agency leaders to build high-impact digital strategies that drive visibility, credibility, and business growth. Backed by 6+ years of experience across global markets, I specialise in connecting strategic clarity with creative execution. I’ve delivered value to leading real estate and automotive brands, personal brands, and businesses across FMCG, IT, wellness, and B2B services — both directly and through white-label partnerships with digital agencies. Content Strategy • Designed content architectures across formats — from thought leadership to performance copy, landing pages, and long-form SEO content • Structured platform-specific content flows for e-commerce, B2B, and luxury segments Social Media Strategy • Built channel blueprints for Instagram, LinkedIn, and YouTube — including narrative frameworks, brand tonality, content hooks, and publishing cadences • Trained founders and in-house teams to align content with business and audience goals SEO & Digital Visibility • Created keyword-informed content plans, pillar-cluster structures, and content audits to improve organic rankings and visibility Brand & Founder Advisory • Advised founders and CXOs on brand story, positioning, voice, and experience across digital platforms • Offered strategic creative direction for launches, pivots, and visibility planning White-Label Strategy & Consulting • Provided independent, behind-the-scenes consulting to agency owners, directors, and content teams on one-off high-stakes projects • Helped agencies scale delivery and strategic thinking across content, social, and campaign planning Whether refining a founder’s online presence or architecting a cross-channel campaign, I bring a leadership lens to every engagement — bridging business strategy, digital ecosystems, and human storytelling.

As a versatile Freelance Content Writer, I have honed my craft by mastering an array of content forms that have left a lasting impact on both Indian and International clients. From captivating blogs that engage readers to persuasive white papers that showcase expertise, my words have been the driving force behind successful marketing campaigns. My creativity knows no bounds, as I have effortlessly transitioned from crafting compelling video scripts and catchy jingles that resonate with audiences to composing in-depth ebooks and white papers that educate and inspire. I pride myself on delivering captivating social media content that sparks conversations while also curating website content that leaves a lasting impression on visitors. Furthermore, my prowess extends to crafting enticing product descriptions that drive sales and crafting comprehensive brand reviews that showcase authenticity. Through my expertise and dedication, I have consistently exceeded client expectations, earning their trust and fostering long-lasting partnerships. As a Freelance Content Writer, my passion for storytelling has allowed me to transcend boundaries and deliver outstanding results across various content formats, making a significant impact on businesses worldwide.

Led end-to-end content and marketing strategy for clients across India, the US, and UAE across real estate, e-commerce, fintech, and B2B sectors Owned high-value client accounts—driving campaign planning, execution, reporting, and cross-functional coordination Scaled engagement and content performance by 3x–4x through insight-led strategy and channel optimisation Built content and marketing systems aligned with SEO, paid media, and brand objectives Partnered with founders and CXOs on brand positioning, messaging, and campaign direction Developed internal workflows and systems, reducing turnaround time by 40% and improving delivery efficiency

Progressed from content execution to leading strategy and client delivery across multiple industries Managed multi-channel content, campaigns, and cross-functional execution across SEO, social media, and paid channels Developed brand positioning, messaging frameworks, and campaign narratives across B2B and B2C clients Collaborated with design, SEO, and performance teams to deliver integrated marketing solutions Mentored junior team members and contributed to scaling content systems and internal processes