Shreya Sharma

Leading the upholstery division and partial case goods category Owning end-to-end product development from design/sourcing and vendor management through sample review, production QC, pricing, SKU optimization, and go-to-market execution, while driving market research, trend analysis, and cross-functional collaboration to ensure product quality, assortment efficiency, and on-brand launches.

Led day-to-day vendor communication for indoor furniture development across upholstery and case goods, driving end-to-end product design and development while owning market research to identify emerging trends and category gaps. Owned the end-to-end sample review process, leading internal evaluations and managing post-review vendor communication to drive product enhancements and readiness for final production. Led pricing and SKU optimization initiatives by analyzing product costs, negotiating with suppliers, benchmarking against competitors, and executing YOY SKU rationalization to reduce redundancy and strengthen category performance. Owned sample and production QC in India, in-house quality validation, and swatch development to ensure consistency and support go-to-market efforts. Led go-to-market and web merchandising efforts, owning PDP curation, and creative collaboration to ensure on-brand product launches.

Researched audience trends, communications design innovations, and partnership opportunities, translating insights into actionable inputs for Communications Design leadership and the Strategy team. Contributed to cross-functional ideation with Strategy and Specialty Business Units, supporting the development of creative, insight-led communications concepts. Supported planning operations and financial accuracy by managing data, reports, and monthly billing and PO reconciliations within agency financial systems.

Owned end-to-end product processes from design and development through vendor communication, supporting ongoing vendor relationships and serving as a liaison across cross-functional teams. Led assortment execution and system readiness by delivering final line lists, product details, target pricing, and owning SKU item set-up and maintenance, including pricing, descriptions, and SKU updates. Drove business insights through market and competitive analysis, weekly sales and margin recaps, and participation in weekly business and quarterly hindsight meetings to inform strategy and identify growth opportunities.

Supported end-to-end furniture production by coordinating in-house teams across woodworking, upholstery, finishing, and assembly, reviewing drawings, prototypes, and samples to ensure manufacturability and design intent. Managed supplier and material coordination, including raw materials, fabrics, hardware, and finishes, assisting with vendor selection, cost analysis, and production planning to meet export delivery schedules. Conducted quality checks, implemented corrective actions, assisted in costing and pricing analysis, and liaised with logistics to ensure shipment readiness, gaining hands-on expertise in furniture construction, finishes, and durability standards.

Grade: First Class/Distinction