Shreya Khiani

• Developed a strategic marketing campaign to enhance brand visibility in the luxury sector. • Designed an exclusive movie-themed campaign for Pinel et Pinel’s high-end trunks, inspired by Fred Pinel’s passion for cinema. • Conducted case study research to align the brand with evolving luxury consumer trends.

• Assisted in design development, textile selection, and embroidery detailing. • Provided backstage support and coordinated last-minute garment adjustments. • Worked closely with the creative team to ensure the smooth execution of the show.

• Assisted in the creation and execution of couture designs. • Coordinated fittings, fabric selections, and detailing for the collection. • Managed backstage preparations and ensured a seamless presentation at Paris Haute Couture Week.

• Assisted in the execution of the Paris Haute Couture Week show. • Supported the marketing and PR team in brand communications. • Managed backstage coordination, model fittings, and final show preparations.

• Conducted in-depth research on Boucheron’s heritage and positioning in the luxury jewelry market. • Developed strategic proposals for introducing a new high-end product line. • Analyzed brand management, finance, and business strategies to enhance luxury market presence.

• Assisted in styling and curating looks for runway presentations featuring major brands - Kevin Germanier, Alledjo, Louis Gabriel Nouchi, Anissa Aida, Salim Azzam, Lecavalier and more. • Managed last-minute show coordination and backstage operations. • Collaborated with designers and organizers to ensure seamless execution of the event.

• Interned at Paris Haute Couture Week under Rahul Mishra, managing last-minute fashion design tasks and overseeing final touch-ups and hand-stitching for seamless presentation. • Played a pivotal role in ensuring the smooth execution of the event, handling last-minute hustle and managing intricate details to uphold the brand’s haute couture standards.

• Designed and developed a lingerie collection with a focus on innovation and market trends. • Created detailed digital illustrations and technical designs. • Researched materials and sustainability factors for the collection.

• Executed tasks to enhance the brand’s online presence and effectively communicate with its audience through various digital platforms, focused on PR communication and social media strategies.

• Immersed myself in the world of luxury couture design in India, gaining insights into catering to the celebrity industry. • Acquired comprehensive knowledge of the couture design process, from inception to the final product. • Explored various aspects of PR communication and leadership in the evolving fashion landscape. • Participated in material sourcing and pattern making, gaining hands-on experience in sourcing materials from the market and creating intricate patterns, including tracing motifs.

• Gained valuable insights into the intricacies of the luxury design industry while actively participating in the fast-paced environment of high-end fashion events. • Assisted with last-minute outfit adjustments and other essential tasks, contributing to the success of the showcase and deepening understanding of haute couture.