Shrestha Priyal

McKinsey's NGWL aims to build a cohort of amazing women in Asia Pacific and gives them a platform to explore the importance of women in leadership. I was one of the 250 selected candidates for the 2024 Asia-Pacific cohort of McKinsey & Company's Next Generation Women Leaders programme. After two rounds of evaluation, my application was selected out of thousands of candidates from the Asia Pacific region. Given the opportunity to complete the McKinsey Solve Game as a part of the selection process as well.

Cross-Sell (July,2023 – Nov,2023) • Orchestrated the development of cutting-edge cross-sell strategies, leveraging data-driven insights to optimize the customer journey. • Introduced gamification elements, resulting in a 15% increase in platform usage, and conducted surveys that informed tailored solutions, boosting partner satisfaction. • Pioneered the creation of partner-wise customer family trees, driving targeted cross-selling methodologies and yielding a 25% increase in customer retention and revenue potential. • Collaborated with cross-functional teams using Scrum methodologies, leading to revenue uplift and improvements in customer engagement. Paymaster (October 2022 – July 2023): SAAS Partner Payment Automation • spearheaded the development of Paymaster, a SAAS-based system, leading to efficiency in partner payout calculation. • Designed low-fidelity wireframes, resulting in a 25% improvement in system configuration accuracy. • Managed a team of 1 engineering manager, 2 front-end engineers, 5 back-end engineers, and 2 Quality assurance analysts; collaborated with stakeholders to gather requirements, ensuring alignment and improving product vision and goals. Go-MISP (June 2023 – June 2023): Revenue: 230 Cr • Aligned requirements with project goals, maintaining the journey for OEM clients (Ampere and Morris Garages Motors), and providing insurance services for a PAN India Platform (MG). • Gathered and streamlined requirements for secondary users (5 insurers), including major players like HDFC, Reliance India Limited, and Sompo. • Designed low-fidelity wireframes for various journeys (Dealer: 24, Insurance: 12, Endorsement: 9, Cancellation: 5) using tools like Figma, draw.io, Miro, and Visio. • Managed 100+ user stories, defining EPICs through Go MISP (part of PRD). • Utilized JIRA to capture User Stories, Epics, Stories, Tasks, and Subtasks • Created comprehensive System Configuration Documents (BRDs, TSDs, FSDs, and PRDs)

-Managing paid social and display marketing efforts for KFINTECH from a user acquisition and retargeting standpoint by leveraging solutions from Google (Search & Display), Quora Postings, Blog Content Generation, Advertorial activity over Daily Pioneer, etc. -Leveraging tools such as Google Analytics, Play Console, and Appstore connect to understand the KFINTECH user base and introduce meaningful touch points. -Liaising with creative, content, legal and finance teams to better enable marketing goals.

Collaborated with key stakeholders based out of USA, Russia, Spain, primarily for Microsites creation at Boston Consulting Group to manage and create an engaging site for the users. -Used Sitecore Technology for creation of holistic site and Trello for managing the upcoming and ongoing projects.

Created content for various events (in Delhi University, for Olcademy Promotion) to drive user acquisition and engagement on Olcademy 's platform.