Dr. Shravan Kokroo

• Leading team of core experts which includes City Managers, POS Managers and Marketing Executives. • Stragery & Planning based on the internal market study and expansion plan across country. • Introduced iClub loyalty program and IVR, being the first in the Apple India partner ecosystem. • Launched Café Tresor – first of its kind, AI enabled Apple Service Center in India • Analyze current marketing initiatives to measure effectiveness and potential for improvement. • MDF Planning and Execution. • Drive media strategy to ensure brand message reach across various media like Print, Television, Digital, OOH & Radio. • Work closely with Sales function across the country and active contributor in the Sales planning & Affordability programs initiatives. • End to End planning & execution of product launch and in-store events and festivals to drive healthy and consistent footfall to the stores. • Work closely with the sales team as well as the finance department in ensuring optimal utilisation of the marketing budget in achieving targeted sales and revenue outcomes. • Analysing extensive competition intelligence to proactively counter competition strategies. • Oversee the creation and implementation of new initiatives based on business needs. • Compile and present reports to management during weekly meetings. • Train and support marketing staff. • Maintain adaptability and implement changes quickly and efficiently. • Oversee the development and implementation of social media initiatives.

Analyses of specific gap areas, generate a pipeline of partnership opportunities, frame and cultivate initial partnership efforts. Formulate, direct and coordinate marketing activities and policies to promote NGO products and services along with advertising and promotion managers. Coordinate and participate in promotional activities and trade shows to market products and services. Manage the development and distribution of all print and electronic collateral, including newsletters, the annual report and event invitations.

Develop and implement strategic communication plans for the Corporate team to facilitate the achievement of the company's vision. Establish a knowledge management system to facilitate continuity at each level of the Communications flow. Identify and implement effective techniques for fostering OEM participation in the sales process. Managing and building relationships with key industry media. Design personal and professional development programmes and initiatives for staff Perform related work as required.

Responsible for moderating communications throughout the organization along with use of various resources, such as social media monitoring and tracking programs for both internal and external communications to follow analyze and execute communications. Ensure messages are consistent with the overall brand meet company standards to maintain and promote the positive image on behalf of the organization. Corporate Communications, Website development and User Interface, Brand strategy and Communication programs

Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers. Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners. Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups. Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition. Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget. Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and in-store displays. Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy. Establishing performance specifications, cost and price parameters, market applications and sales estimates. Coordinating regular meetings and preparing regular reports outlining the brands’ performance.

To strategise and implement various activities for promotion of Cypress at local as well as international level. Keeping vigil on brand promotional activities across all the centers. Identifying and conducting seminars at domestic as well as International level to promote Cypress Solutions. Promoting the brand Cypress by way of organizing Data Center module workshops at national level to address the Target Audience, i.e., the IT Professionals. Making decisions regarding media selection for the purpose of brand building and also to drive admissions to new courses. Developing strategic relations with education consultants in and outside India and follow ups with them on a regular basis. Market analysis on current trends in the Education and IT sector. Assisting in developing course-wares for different new courses that are launched under the brand of Cypress Solutions. Assisting in design elements and other promotional materials. Training sales staff for pitching for DC modules at various centers.

Market Analysis To study the local market first hand and gauge future sales potential. To understand the mindset, need and requirements of the locals when they look at investing in Delhi and NCR. Exploring New Channel partners Planning and executing various sales promotional activities i.e. Road shows, Exhibitions, Investor meets etc. with active participation of channel partners for expansion of business in coordination with the marketing team. Study/analyse the local market first hand, understand the mindset / need and gauge future sales potential. Creating awareness in the Up Country market about Jaypee Greens brand name to increase the reach. Planning and executing quarterly business/promotional activities. Educating channel partners and their sales staff on existing projects / new launches & offers, support them on all marketing initiatives taken. Jaypee Boutique - July 2010 – March 2011 Provide real estate solution for a diverse range of users and needs with comprehensive consulting, marketing and management of large scale housing and commercial projects. Land sale transactions (residential, agriculture, Industrial, Commercial, Institutional etc.), leasing, disposition, large warehouse sale/lease. Transaction management of large scale mixed -use projects of IT Parks, Retail, Leisure, Entertainment and Hospitality Industry .

Media Selling

Print Journalism, Media Laws & Ethics, Still Photography, Public Relations, New Media, Event Management, Socio-Economic & Political Scenario, Advertising Practices