Shraddha Bachani

For the past 15 years, I've built my career across the beauty, fashion and entertainment industries, working at the intersection of talent, creativity and brands.With an academic foundation in business, events and media, I began my career in live events before moving into celebrity management, where I worked on brand partnerships, endorsements and commercial collaborations for talent. I then built a decade-long career as a Celebrity Makeup Artist and Beauty Expert, collaborating with some of India's leading actors and personalities across editorial covers, fashion weeks, films, television and brand campaigns.Beyond the artistry itself, I was fortunate to work at the heart of the creative process—bringing together talent, content and brands to create stories and experiences across multiple platforms. Along the way, I had the opportunity to serve as Beauty Director for India's Next Top Model, represent Avon Cosmetics India as their Beauty Expert and Educator, contribute to beauty trend forecasting and product storytelling, and create digital content for leading beauty and lifestyle brands.Working across these industries sparked a deeper interest in the strategic side of brand building and marketing, leading me to pursue a Master's degree in Marketing at Henley Business School, UK. Combining hands-on industry experience with formal marketing education has shaped the way I think about brands—not simply as products or campaigns, but as identities built through positioning, storytelling, culture and consumer connection.Today, I'm particularly interested in helping founders and emerging brands build a distinctive identity through thoughtful positioning, considered content, curated brand experiences, and strategic creator and cross-brand partnerships.Working between Mumbai and Dubai, I'm always open to collaborating with lifestyle, beauty and hospitality brands on brand positioning, content strategy, experience-led activations, and creator and brand partnerships that build visibility, credibility and consumer connection.