Shraddhaa Shetty

Functioning as the connective tissue between the founder's vision and the organisation's execution across brand, business and operations. – Drive strategic projects and high-priority initiatives end-to-end. – Support the structuring and alignment of new verticals and stakeholders in the ecosystem. – Represent the organisation in external engagements, partnerships, and negotiations.

Led brand strategy and creative direction across WTF's client portfolio and media properties. – Keemti: Took a lab-grown diamond brand from zero to commercial launch as Marketing Lead and Project Manager — owning positioning, identity, spatial design, product direction, photography, digital experience, and full GTM. – In Her Interest (Zerodha): Conceived and led a brand programme on women and financial agency — identity, offline programming, and digital rollout built from a single cultural insight. – Built and managed a cross-functional partner ecosystem across designers, photographers, digital agencies, and production partners. – Defined the editorial voice and content strategy for All Things WTF's social media.

Founding team member of a boutique social media agency. Over six years, grew to lead 65% of the client portfolio and the agency's business development function. – Managed 80+ brand relationships across F&B, real estate, lifestyle, and consumer — primary contact for founders and C-suite. – Key accounts: Third Wave Coffee, Embassy Group, Dixon Technologies, MAIA Estates, Anand Sweets, Sugar.Fit. – 75% lead conversion rate on new business pitches through creative-led proposals. – Directed creative production: concept development, shoot direction, styling, on-ground execution. – Conceptualised and produced offline activations: masterclasses and pop-ups extending brand narratives into experiential formats.

Green Is The New Black is an organization promoting sustainable living and mindful consumption. During my time as a student in Singapore, I sought hands-on experience to complement my undergraduate studies. I contributed to the organization's first conscious festival in Singapore by: - Planning, executing, and managing the event at Equarius Hotel, Resorts World Sentosa in May 2017 - Managing website content - Overseeing social media presence - Developing and implementing marketing strategies - Creating graphic designs - Managing event logistics - Coordinating show cues - Directing photo shoots of vendor products

Jossbox was a full-service production house specializing in high-quality photo and video content. As their styling assistant, I gained valuable production skills that remain essential to my work today. - Collaborated with the head stylist on 10 professional photoshoots. - Sourced merchandise from leading brands—including Zara, Tommy Hilfiger, Roxy, Cinnamon, H&M, ABOF, Koovs, and NNNOW—while developing mood boards and creative concepts. - Assisted in styling a L'Oréal India beauty campaign shoot. - Created engaging social media content.

Michael Kors, a global luxury fashion powerhouse, is known for its sophisticated yet accessible designer handbags, ready-to-wear, and accessories. As a Fashion Consultant Intern, I: - Gained hands-on retail experience working in-store operations and customer service. - Developed customer interaction skills and learned effective sales conversion techniques. - Assisted with visual merchandising for new collections and created explanatory mood boards for staff training.

Bhartiya Fashions, India's largest exporter of leather apparel for over fifteen years, has been producing leatherwear for global clients since 1990. My curiosity about manufacturing operations led me to join them as a Product Development Intern. - Experienced the complete garment production process—from creating mood boards and selecting fabrics and trims to ensuring samples met all specifications. - Created presentations for buyer meetings. - Contributed to sample development for Spring-Summer 2017/2018 and Autumn-Winter 2017/2018 collections.

My passion for writing led me to an Editorial Internship at The Times of India, India's largest English-language daily newspaper with a circulation of over 2.5 million copies. During my internship, I: - Published three articles in the newspaper. - Developed skills in proofreading and article editing. - Conducted primary and secondary research. - Sourced potential stories and gathered information for the "Times Curator" section. - Collaborated with colleagues at various experience levels, gaining valuable mentorship.