Shraddha Mudaliar

Advisory Board Member @ Indian Influencer Governing Council

About

Marketing and Public Relations professional with 13 years experience in public relations, brand management & strategy, advertising, digital marketing, social media marketing, influencer marketing, celebrity management and integrated marketing. My passion is to shape brands, connect and engage them with the audience through the right channel. My expertise include developing brand strategies and maximizing brand awareness and revenue through integrated marketing solutions. I have successfully led the marketing campaigns and strategies for marquee global and Indian brands across Ecommerce, B2B, Skincare, Lifestyle, Automobile, Fashion, Hospitality, BFSI segments. Key Skills: Brand strategy and marketing, Brand planning and management, Digital advertising, Public relation, Corporate Communication, Social media marketing and strategy, Content planning and strategy, Campaign management: Paid promotion, growth marketing.

Country

India

City

Gurgaon

Industry

Electrical & Electronic Manufacturing

Skill

Social Media Integration, Integrated Marketing, Celebrity Management, Branding & Identity, Brand Development, Product Launch, Product Marketing, Creative Strategy, Communication, Creative Writing, Web Content Creation, Influencer Marketing, Marketing Event Planning, Brand Management, Marketing Communications, Market Research, Social Media Marketing, Corporate Communications, Advertising, Marketing

Experience

Advisory Board Member

Indian Influencer Governing Council

2025-2 - Present · 1 yr 8 mos

Integrated Marketing Lead

HMD

2024-4 - Present · 2 yrs 6 mos

Gurugram

Spearheading Integrated Marketing initiatives for HMD India. Key Areas involved: >Social media marketing, strategy and planning. >Leading Influencer Marketing, planning, strategy >Digital Commerce >Digital Marketing

Head-Corporate Communications, Public Relations, Events

FIXDERMA INDIA PVT LTD

2024-2 - 2024-3 · 2 mos

Gurugram, Haryana, India

Head-Brand Marketing, Public Relations, Events

FIXDERMA INDIA PVT LTD

2021-12 - 2024-3 · 2 yrs 4 mos

Gurugram, Haryana, India

Brand Director

Korra

2018-10 - 2021-11 · 3 yrs 2 mos

Gurgaon, India

Key Areas Involved Digital marketing and strategy, social media marketing, strategy and planning, Client relationship management, Branding building and development, Business upscale, Budgeting and resource management, Campaign management: Paid promotion, growth marketing, new business pitches Brands managed: Mitsubishi Electric, HDFC Bank, ICICI Bank, Airtel Payments Bank, Khatabook, OYO Rooms, Bata India

Digital Account Director

M&C Saatchi February

2016-10 - 2018-5 · 1 yr 8 mos

New Delhi Area, India

Key Areas Involved Social Media Marketing, Brand Performance Management, Strategy Planning & Implementation, Product Launch, Digital Campaigns, Budgeting & Resource Management Brands managed: Amazon India - Amazon Now, Amazon Pantry, Kindle, Used and Refurbished, Amazon Exclusive

Assistant Manager-Client Servicing

Isobar

2014-10 - 2016-9 · 2 yrs

Bangalore

Key Areas Involved Social Media Marketing, Branding, Digital Operations, Store Launch Campaigns, Website Promotions, Brand Association, Food Festival, Website Revamp & Media Promotion, Video Projects Brands managed: Amante Lingerie, Barbeque Nation, Sterling holidays

Management Trainee-Client Servicing

Interactive Avenues

2013-3 - 2014-9 · 1 yr 7 mos

Bengaluru Area, India

Brand managed: Toyota Kirloskar Motor -Worked on various Digital Campaigns. -Managed digital activities/campaigns of the brand internally as well on client front. -Worked on the launch campaigns of Camry Hybrid, Etios, Corolla Altis, etc -Managed reporting and revenue throughout