Shokufeh Mohmedi

Marketing Manager for ComeOn brand within Silaneh Sabz Holding, one of the leading beauty & personal care groups in the Middle East. Responsible for: • Developing and executing brand strategy • Strengthening market positioning and competitive advantage • Leading integrated marketing campaigns (360°) • Driving growth through data-driven decision making • Managing cross-functional collaboration with sales, R&D and creative teams Focused on building sustainable brand growth and scalable marketing systems.

Led end-to-end marketing strategy for two platforms (KoWork & Amlakbaz), covering brand, go-to-market, growth, and communication Owned platform launch, positioning, and messaging in close collaboration with product, tech, and business teams Drove customer acquisition and retention with a bootstrapped, low-budget growth approach Translated business and marketing goals into actionable product and execution roadmaps Actively involved in product discovery, funnel design, and market validation Positioned KoWork as a managed outsourcing platform and Amlakbaz as a real-estate expert marketplace

Worked directly with the CEO to build Badkoobeh Innovation from zero to launch Managed marketing, brand, and go-to-market projects across multiple workstreams Led cross-functional coordination between design, product, content, and operations teams Owned execution of brand identity, naming, messaging, and early-stage product positioning Played a key role in launching KoWork as the first portfolio startup Ensured alignment between strategic objectives and on-ground marketing execution

• Founded and led a full-service advertising agency delivering brand, digital, and experiential marketing solutions. • Owned business development, client strategy, and end-to-end campaign execution. • Built and managed multidisciplinary teams while maintaining hands-on involvement in strategy and delivery. • Gained deep experience in commercial decision-making, client management, and execution under real business constraints.

Led full-scope marketing strategy for a retail brand, covering ATL, BTL, and digital campaigns Planned and executed 360° integrated marketing campaigns across online and offline channels Owned campaign concepting, media planning, execution, and performance evaluation Collaborated with sales, retail, design, and operations teams to align campaigns with business goals Led brand communication, seasonal campaigns, launches, and promotional calendars

• Created and managed digital content and social media campaigns for a major local carpet brand • Supported social media channels with product driven storytelling and promotions • Coordinated with the design and product team for campaign visuals and seasonal communication • Helped set the foundation for future e-commerce transformation by aligning brand with digital

• Continued collaboration with Modama as a freelance content and campaign consultant • Provided strategy and creative support for seasonal product launches and visual storytelling • Produced the brand’s final teaser video in 2022, aligning creative vision with product strategy • Delivered remote support in marketing messaging, content development, and visual campaigns

• Executed digital marketing and content strategies for Modema, an international carpet brand • Developed storytelling driven content for Instagram, website, and product catalogs • Managed monthly content calendars and worked with design and product teams to ensure alignment • Focused on lifestyle and modern aesthetics to attract global audiences

MBA candidate focused on strategy, innovation, and leadership.

Graduated with a bachelor's degree in Economics. During my studies, I joined a Startup Weekend where I discovered my passion for business, marketing, and innovation.