Shiyu X.

Highly accomplished Luxury & Premium Retail Manager with over 10 years of extensive cross-sector experience spanning international luxury brands (DIOR), leading multi-brand retailers (Lane Crawford), large-scale fashion exhibition platforms (Ontimeshow), and art-centric commercial property (K11). Core Competencies: 1. End-to-end management of large-scale, complex events (exhibitions, markets, festivals, CIIE), excelling in objective setting, budget control (achieving 12% cost optimisation), flawless execution, and post-event analysis to drive significant commercial outcomes (e.g., generating sales of RMB 2.55 million from a single market event and securing over 12.5 million impressions). 2. Profound expertise in premium brand image management, including mastery of DIOR’s global visual standards and Lane Crawford’s multi-brand environment curation. 3. Exceptional cross-sector resource integration and partner management, successfully leveraging key platforms (Douyin, Xiaohongshu), premier retail destinations (Galeries Lafayette, TX Huaihai), and industry partners to co-create benchmark initiatives (e.g., supporting an emerging brand to exceed RMB 150 million annual GMV). 4. Global communication strategy development and growth acceleration, increasing brand enquiry rates by 20% via social media matrix operations and boosting overseas brand participation by 30%. 5. Proven leadership and cross-functional collaboration capabilities.