Yuki Li

• Developed and executed content strategies to enhance brand visibility and engagement. • Maintained strong community engagement through consistent, people-focused content. • Collaborated internally to ensure brand alignment across Instagram, Facebook, LinkedIn, TikTok, and YouTube.

Designed and executed digital marketing campaigns across multiple platforms Collaborated with student leaders and faculty to increase visibility and engagement Created branded content, video highlights, and speaker promotions Managed timelines, deliverables, and tracked campaign performance Wwebsite/landing page design and promotional strategy Business development, make intermal relationship

Creating a space for people to communicate, network and build up relationships.

Interpersonal and communication skills through the conversations I’ve had with prospective students as a representative of the Southern Alberta Institute of Technology; Customer service skills through the process of understanding the question I’m being asked and working to find the best answers I can for the prospective student. This may include doing research or working with the wider team of staff and Ambassadors; Marketing, creative and social media skills through the collaboratively working with the marketing department to create social posts for the Southern Alberta Institute of Technology; Written communication skills as all the work I did as an Ambassador through The Ambassador Platform involved written communications, some of which were public-facing; Organization, planning and time management skills to be able to ft this additional work around my studies whilst being able to meet all deadlines; Teamwork and professional skills were required to work collaboratively both with staff at the Southern Alberta Institute of Technology and other Ambassadors.

• Developed comprehensive brand guidelines to ensure consistent messaging across all platforms. • Designed and executed innovative marketing campaigns and strategies from inception to implementation. • Managed social media presence and created engaging content to enhance brand visibility. • Conducted outreach initiatives to build partnerships and expand market reach for Pawsfavor Inc.