Shiyang Leon Pan

General Manager of Unilever - Water and Air purify categories(original Life Essential) in China. Full PnL responsibility with managing markeitng and commercial.

Chief Operation officer as Unilever Life Essentials business in China, looking after Truliva and Blueair brands in Air and Water purification categories for Omni channel developments (online, offline, and B2B), as well as shopper digital marketing, trade marketing, route to market and sales operation.

Develop Category and Channel Strategy and delivery Category P&L in CD team, manage the Customer Marketing overall agenda to fit to win in New China Retailing market. - Category and Channel Strategy define - Develop Category 6P toolkit in different channels - Deliver monthly on month Demand forecast with baseline, promotion and innovation plan. - Drive in store thematic activation with scope - Drive digitalization on promotion and shopper engagement - Lead Super Market and RKA agenda

Set up retail team structure - Modern off Trade and develop - Convert MOT structure into fit to win China Imported spirit and wine category in China Modern Trade context - Manage customer management team - Manage store operation team - Manage relevant distributor MOT part - Manage in store activation/customer marketing - JBP development

Drive shopper and consumer engagement in both on premise and off premise with different "game occasion" - Define the Sprit and Wine category strategy by channel - Develop channel definition by segmentation - Develop service pack (4P) for each channel segment with economic model - Deliver BTL brand activation in key occasion/festival to educate consumer and drive volume - Brand Ambassador team management in both on/off premiums channel - POSM and Drinking ritual development and deployment

Develop Unilever Modern Trade Strategy to deliver P&L in international customer - Joint Business planning with customer and category team - Manage the annual negotiation - Account management - Store operation management (select retailer - ART group and Walmart group) - Category development in customer with key category management project and customer marketing - Team management

- Market share and growth management: Develop shopper and consumer promotion plan to deliver the national volume and achieve market share - Develop Trade Category Plan to indentify the category growth opportunities within customer and channel riding on category growth drive - Customer/Shopper Marketing planning: develop joint marketing plan with key modern trade customer base on customer market strategy - Channel programming: activate the route to market plan in traditional channel base on shopper understanding - Category and range management: work with customer merchandising team to identify the category growth opportunity and provide assortment and shelf plannogram - Forecasting: rolling forecasting on MI with supply chain team - Budget Manage: Manage and control all promotion spending to deliver the national volume target and achieve market share - Team management: Develop and coach a multiple teirs team and out sourcing the talents - Develop Unilever E commerce strategy and deploy Unilever E commerce plan

Execution management: set execution target and enable field sales team to achieve 6 Ps at point of purchase Agency management: work with field operation agency to deliver every day great execution KPIs Project management: develop category growth project to achive 70% market share through different thrusts.

Customer Marketing Manager in Home Care & Hygiene BU China - National category promotion planning to deliver national sales target - Shopper based customer marketing planning

Regional Sales Operation Manager - East Region China - Category business planning in east region in terms of develop promotion plan in east region to deliver sales with budget - Channel management in east region in terms of differentiate investment and activation in different channel - 1000 promoter girl team management - Business reviewing

Assistant National Sales Operation Manager China - Develop national in store activation process - Review national promotion and activity

- Account commercial management - responsible for sales and investment in Wal-manrt - Annual contract negociation - Annual promotion planning

Area Sales Manager in North region - Distributor management and Sales rep management - Responsible for Sales and Investment of Distributors in my territory - Distribution network setup and maintain - Distributor ROI - Field Sales force management and coaching