Shivani Sharma

As Global Head of Marketing - Innovation at Tata Consultancy Services, I lead strategies that position TCS as an innovation-led partner across industries and communities including clients, academia, media, and analyst ecosystems. Over two decades, I have led strategic initiatives with global coverage, managed diverse teams, and anchored conversations that bridge technology with business value. Earlier in my career, I spearheaded an award-winning analytics initiative for a medical devices client firm. I shaped Analyst Relations Program for over a decade, strengthening TCS positioning and earning top-tier recognition across analyst firms worldwide. Our work consistently gained recognition in areas such as AI/Gen AI, Sustainability, Software Engineering, Industry Cloud, eCommerce and also across all industry verticals. Accolades include: Global Winner - The Drum Awards 2022 for Most Effective Digital Transformation in Marketing #2 Global Ranking - Institute of Industry Analyst Relations (IIAR), 2021 I hold executive education in Leadership from Ross School of Business, University of Michigan, and an MBA in Marketing from SPJIMR, Mumbai. What energizes me is connecting research with real-world relevance - shaping stories that resonate, building trust across ecosystems, and creating space for innovation to thrive. Specialties: Business Strategy, B2B Services Marketing, Industry Analyst Relations, Account Based Marketing, Pre-sales, General Management