Shivanshu Yadav

Google Ads Certified | Managed high-performing Google Ads campaigns, achieving a 15% increase in website traffic and 10% reduction in CPA. Facebook Ads Expert | Launched and optimized Facebook ad campaigns, maintaining an average ROAS of 3:1. A/B Testing & Optimization | Conducted A/B tests on landing pages and ad creatives, leading to a 5% increase in conversion rates. Google Analytics Proficiency | Provided data-driven insights to improve campaign performance and maximize ROI. Project Management | Successfully handled multiple marketing campaigns, ensuring timely execution and exceeding expectations. High-Profile Clients | Experience working with UNICEF and Book Your Cargo, delivering impactful digital marketing strategies.

Bidding & Lead Generation | Applied flexible bidding techniques, driving a 15% boost in lead generation. E-Commerce Sales Growth | Managed end-to-end e-commerce performance campaigns, achieving a 45% increase in sales volume. Social Media Marketing | Executed strategies that resulted in a 30% increase in lead acquisition and 25% growth in engagement. Web Analytics & Performance | Utilized analytics for data-driven decisions, enhancing campaign performance by 20%. Conversion Optimization | Implemented tactics that improved conversion rates by 15% while reducing CPC by 10% through strategic landing page enhancements.

SEO & SEM Success: Applied cutting-edge SEO & SEM strategies, achieving a 25% improvement in website visibility. Data-Driven Decisions: Leveraged web analytics to make data-backed optimizations, enhancing campaign performance by 20%. Conversion Rate Optimization (CRO): Executed targeted conversion optimization tactics, securing a 15% increase in conversion rates. Quality Score & CPC Efficiency: Improved Quality Score, reducing CPC by 10% while enhancing conversion rates through strategic landing page refinements. Engagement Growth: Demonstrated expertise in boosting social media engagement, achieving a remarkable 25% increase across platforms.

Digital Marketing Strategy & Efficiency: Orchestrated core digital marketing plans, achieving a 20% increase in campaign efficiency. Keyword Optimization & Performance Enhancement: Implemented keyword planning and filtration strategies, optimizing performance and targeting accuracy. Bidding Strategies & Lead Generation: Applied flexible bidding techniques, driving a 15% boost in lead generation. Competitor Analysis & Market Positioning: Conducted competitor research, providing actionable insights that contributed to a 25% competitive growth. Social Media Marketing & Lead Acquisition: Executed Social Media Marketing initiatives, resulting in a 30% increase in lead acquisition.

Core Responsibilities : * Led the overhaul of website architecture and optimization, resulting in a 15% improvement in search engine visibility. * Implemented internal linking and keyword strategies, contributing to a 20% increase in organic traffic. * Conducted ON-OFF page optimization, achieving a 25% boost in keyword-aligned content performance. * Established and trained SEO teams, fostering a 30% increase in productivity and expertise. Executed backlink strategies, generating 50 high-quality backlinks and surpassing competitor link profiles by 15%. * Utilized web analytics tools to create dashboards and reports, leading to a 20% improvement in traffic analysis precision and actionable insights. * Conducted keyword research, expanding the keyword portfolio by 25% and driving a 30% increase in organic traffic. * Played a key role in creating and implementing SEO strategies, resulting in a 20% improvement in search engine rankings and visibility