Shivanjan Chakraborty

As the Founder of East Bridge Training (EBT), I lead the vision, strategy, and growth of a KHDA-approved education provider specializing in professional and management development training. My role encompasses: - Building & Expanding EBT’s presence as a leading institution in Dubai’s education sector - Developing KHDA-Approved Programs that empower educators and professionals globally - Driving Strategic Partnerships with accreditation bodies, universities, and industry leaders - Overseeing Marketing & Business Development, ensuring strong enrollment growth and global outreach - Enhancing Learner Experience through cutting-edge LMS solutions and high-quality curriculum delivery At EBT, our mission is to elevate education standards and provide learners with globally recognized qualifications that shape their careers.

- Leading strategic partnerships and collaborations across South Asia and the Middle East to drive brand growth and market expansion. - Managing the marketing and sales teams to oversee the development and execution of integrated marketing campaigns across digital, social, and traditional platforms. - Collaborating with sales and operations teams to align marketing efforts with overall business objectives, achieving incremental growth. - Enhancing customer journey and experience by implementing a mobile and web integrated approach to online education, in collaboration with IT, web development, and academic teams.

- Spearheaded a 70% increase in sales within a six-month timeframe through the implementation of comprehensive omnichannel demand generation strategies. - Orchestrated the analysis and successful expansion of international business operations across APAC and EMEA markets. Demonstrated proficiency in identifying optimal product-market fit and understanding target audiences, resulting in enhanced market penetration. - Instrumental in optimising marketing budgets, strategically reallocating resources to maximise returns on investment. Implemented a data-driven approach to streamline expenditures, emphasising high ROI strategies and minimising allocations for products with lower growth, thereby elevating overall ROI and profitability. - Led strategic decision-making for sales processes and marketing strategies, consistently achieving sales targets, driving international expansion, and enhancing the organization's online global footprint.

- International Business Development: Designing and executing market-entry strategies and regional partnerships to expand EBU’s presence across emerging and developed education markets. - Sales Optimization: Building agile sales processes, CRM automation, and data-driven funnels that improve lead quality, conversion rates, and ROI. - Performance & Search Marketing: Leading paid media, SEO, and digital campaigns to drive global enrolments and strengthen EBU’s digital footprint. - Strategic Growth Initiatives: Developing long-term B2B and B2C models for corporate education, micro-credentials, and alumni engagement. - Cross-Functional Leadership: Collaborating with academic, marketing, and admissions teams to ensure cohesive brand positioning and learner experience.

- Provided consultation and support to US based BFSI companies in strategizing, developing, and executing data-driven paid demand generation campaigns. - Worked with a team of analysts responsible for managing search campaigns with annual budgets of over $50 million, conducting performance analysis, and generating comprehensive reports for clients, facilitating their growth and evolution.

- Planned, setup and run demand generation campaigns campaigns for MNCs such as Cadbury and DBS across channels. - Led Malaysia, Indonesia, Thailand and Vietnam markets and Google's house ads in these markets with budgets of $1 million +.

- Successfully oversaw and optimized demand generation campaigns, driving 15% increase in campaign digital ROI. - Led cross-functional teams and collaborated with employees from various departments to make informed decisions regarding marketing strategies, budgets, and objectives.

Recipient of Dean's Award for Rising Star 2020 in University of Hertfordshire, 2020.

Recipient of Award for Academic Excellence in 2017.