Shivani R Mishra

Launched my Website! Refreshing MBA theories and Structuring Work-ex related learnings into theory! loving the peer group already !

The Mentor said gear up! travel more and here is a new set of challenges. Go & Conquer!

Fun story : the youngest kid on the floor got a large portfolio to handle and all the mentors on the floor guided her! entrusted her with campaigns, WhatsApp forwards and supercool BTL Activations

Mumbai - Client Acquisition & Relationship Management -3 Key Accounts of Lifestyle brands in India in Supply Chain Finance Revived Clients through Market research, CRM tools, collaborative marketing & decreased the CAC. Gujarat - MVP for New Geography -Driving growth in cohort by business insights & targeted marketing to design MVP for GREP Projects Spearheading the acquisition of Infra-clients who liaison with ONGC, IOCL & NHAI projects for Surety Bonds

Worked on Geographical Expansion of Punjab & Chandigarh region. Attended meetings with the channel partners- technical vendors, legal vendors, Connectors & DSAs(private & corporate) & Developed a model to forecast affordable Home loan Demand in new geographies based on 'shortage of adequately housed households'

Worked on a Monitoring and Evaluation Project with Svatanya India to understand the impact of Income Generating Activities on livelihoods of women in Rurban India. Designed a framework to monitor the short term and long term impact - financial and social for women artisans associated with Svatanya India

Devised a project to strategically promote Rural Sales of Symphony Coolers in the country with the help of satellite imagery and promotional offers. Proposed a financial model & a EMI tracker for informal payment mechanisms and EMI

As a part of ''Lighting Up Young Minds(LUYM) Learning” fellowship program with Dharma Life. Conceptualized course content for an EdTech platform & collaborated with 6 local cyber cafes for conducting online classes for 50+ rural students from UP, Uttarakhand, and Rajasthan for teenage students ▪ Tutored 50+ students in Foundational Mathematics, Environmental awareness & Peer learning for 7th and 8th class

Rural Immersion program as a part of Village field work segment.

As summer intern as a content writer for Uttar Pradesh, researched about the existing barriers & motivations for higher education among the adolescent Girls in Rural and Urban India

1-year exposure with Amul - Dairy & food safety ecosystem at Vidya Dairy, Anand. Focused at hands-on experience in milk procurement & processing into diversified products. Participating in marketing and sales activities to increase awareness about latest products by Amul & conducting FGDs to understand the consumer sentiment around pouched- standardized milk, Amul tru and Amul cookies

Learnt about the effectiveness of Green HR Practices in bringing Sustainability in the core principles of the the company with TTL- Triple Top Line Approach & Stakeholder inclusivity

A course that helped me think along the lines of including the 'behavioral change factor' in marketing and its significance to convey the message. The course was laid down on principles of Co-create, Build & Engage the Audiences to deliver an impact that sustains