Shivangi Anand

I play a key role in scaling the brand’s digital footprint through a data-driven approach to influencer marketing and community engagement. I worked on vetting micro and nano-influencers, moving beyond vanity metrics to prioritize audience authenticity and high-quality content alignment. My role involves spearheading content ideation by identifying raw, unfiltered visual trends that resonate with our target demographic to drive organic engagement. Additionally, I manage high-volume Online Reputation Management (ORM) across Instagram and Facebook, ensuring the brand’s distinct "rebel" persona is maintained while providing seamless resolutions for product and fit-related queries.

Brand Team at Royal Enfield, I gained hands-on exposure to brand strategy and product innovation within the premium mid-size motorcycle segment. My role focused on translating market research and consumer insights into actionable strategies that align with the "Pure Motorcycling" philosophy. By conducting competitor benchmarking and identifying market white spaces, I contributed to initiatives aimed at maintaining brand heritage while driving modern product appeal for a global audience.

Managed merchandising strategies for multi-designer stores, ensuring optimized inventory planning and sales performance. Conducted market research to forecast trends, enhance product positioning, and maximize profitability. Coordinated with vendors and clients to streamline operations and boost brand visibility in high-end retail. Multi-designer stores Maverick Solutions is working with are Studio Luxe (Bangalore), House Of Megaan (Ahmedabad), Aamayra (Raipur)

Collaborated with cross-functional teams to align design concepts with market demand and business objectives. Assisted in developing pricing strategies and visual merchandising plans to enhance consumer engagement. Conducted competitor analysis to identify key differentiators and growth opportunities.

Supported product development and merchandising strategies for leading global brands (ZARA, H&M, Ralph Lauren, Anthropologie, C&A, Zara Kids). Analyzed production costs, supplier negotiations, and inventory turnover to improve operational efficiency. Worked closely with buyers to optimize seasonal collections and forecast sales performance.

Gained hands-on experience in export merchandising and garment manufacturing processes. Assisted in creating cost-effective sourcing strategies and improving supply chain efficiencies. Worked for buyers - C&A and J-Crew

Led promotional campaigns and industry outreach initiatives.

Contributed as a blogger in fashion columns for the startup magazine. Curated editorial content and developed branding strategies.