Shivam Arora

Cloutflow is building the influencer marketing infrastructure for enterprises. Traditional influencer agencies are manual, opaque, and relationship-driven. Enterprise brands require systems, predictability, compliance, and measurable ROI — not spreadsheets and WhatsApp coordination. We are a tech and AI-first company solving the agency problem with: • Data-driven creator discovery • AI-powered campaign intelligence • Structured workflow automation • Real-time performance tracking • Human-led strategic execution Our approach combines machine precision with operator-level expertise — AI handles scale, humans drive judgment. We don’t operate as an agency. We operate as enterprise marketing infrastructure.

Founded backStage to redefine how talent management works in the creator economy. Saw a clear structural gap: traditional agencies were built around gatekeeping, closed-door negotiations, and agent-first incentives. The modern creator economy demands transparency, leverage, and creator ownership. Built backStage as a creator-first talent company — where creators are strategic partners, not inventory. In a world where influence is public and distribution is democratized, talent speaks — not intermediaries.

Founded a digital-first women’s lingerie brand and scaled it to $100K MRR within 6 months of launch. Led everything end-to-end, branding, manufacturing, performance marketing, logistics, and customer experience. Built a lean, high-velocity growth engine powered by paid acquisition and strong unit economics. When COVID disrupted global supply chains and consumer demand, exited the business.