Shivali Shah

Own implementation and maintenance of online social campaigns, as well as support on the wider strategy of the campaign; in contact with audience through social channels, developing and implementing Social Media strategies, managing community conversations and fostering community spirit. 1. Strategy: - Develop and implement social/digital communication strategies and execution of comprehensive social media marketing plans; - Support on developing social campaigns of all scales 2. Content Planning: - Master brand local content calendar creation across all campaigns - Content strategy: Platform / Trend / Market research - Creative briefing + copy writing - Project management: campaign + always on social 3. Platform Management: - Ownership of managing social platforms alongside support agencies - Implement online community strategy, including managing communities located in relevant social networking sites - Develop understanding of the implication of new social platforms - Follow social processes and guidelines set out by the internal team - Ensure all tools are functional and effective in relation to the social and community strategy 4. Insights/Reporting: - Have a broad understanding of reporting metrics to help improve and strengthen Social Media management activity and social content development - Regularly review competitors and comparators to benchmark social activity and broaden understanding of social landscape - Regular reporting to deliver insights and actionable recommendations

As a freelance social media marketing & content consultant, I help brands, companies, and individuals build their identity online through digital content. I specialise in: • Optimizing company pages across social media platforms • Creating high-quality content for social media campaigns • Online Reputation Management • Engaging with relevant influencers • Maintaining appropriate standards and voice for brands, companies or individuals • Defining aesthetics, giving creative directions to match the brand persona • Analyzing data and optimizing strategy I have freelanced with the following brands: Mumbai Duty Free - Social Media Strategy & Content IncInk Records - Coordination & story campaign with artists The Doli Diary - Strategy & social media aesthetics Mahesh Notandas Fine Jewellery - Social Media Strategy & Online Ads Sanchos - Social Media ads & review

Dance Monkey is a creative agency that started in the year 2019 specializing in digital marketing & design. Having worked with brands like Hoppumm, Pause, XO Belgian Waffle, Irasva Fine Jewellery & Binca Games, following are the roles & responsibilities I look into: - New business initiatives & pitch plans to acquire new clients - Setting aesthetics & tones for a brand page - Ideation & creation of Instagram filters - Crafting well searched & creative campaigns - Planning, execution & analysis of digital campaigns - Managing social media platforms - Preparing weekly/biweekly content calendar - Content for on-ground creatives & emailers on Mailchimp - Photo & video shoot conceptualization - Identify & coordinate with relevant influencers - Coordinating & giving a creative brief to the design team - Client servicing & online reputation management

Independently managed social media promotions for the following brands: Hoppumm, FLYP@MTV Cafe, Jamjar Diner, Bombay Vintage, Bonobo, Bowl Baby Bowl, Gateway Taproom, Gateway Brewery, Taftoon, The Good Wife, The Looney The Lover & The Poet, U Tropicana Resort Alibaug, Vitamin Planet, Tapped Beer Festival, Mahe Goa and more. Job Profile included: ● Planning, Designing and Execution of activities for campaigning of various brands. ● Content Writing, Social Media Ad promotions, Micro-targeting through ad campaigns. ● Conceptualizing shoots for brands, connecting with influencers/ bloggers for influencer marketing activities, blogger campaigns on social media. ● Managing, guiding and giving direction to my team. Training freshers and Junior Social Media Executives. ● Leading the team, overlooking content, social media budgets and ads run by my team members ● Daily client coordination and status update of the campaigns. ● Weekly analysis and reports. ORM (Online Reputation Management) for all the social media platforms for brands handled by me ● Basic graphic design direction for social media campaigns ● Weekly and monthly reports, analysis and a way forward for my brands, along-with their competitor analysis ● Business Development in terms of ideating and working on pitch plans

Macaroni Media is a 360 degree marketing agency catering to the food and beverage industry. I worked as a social media executive and handled restaurants like MRP, Copper Chimney, The Central Kitchen and many more.

ResellerClub, earlier a part of the Directi group of companies is now under the Endurance International Group. It is in the domain and hosting business and is a white-labelled registrar for Resellers around the globe • Primary Content writer about the Internet Industry (Domain, Hosting and Cloud Computing) • Managing specific country programs • Working with HTML/CSS for mailers and website changes/updates • Handling global specific events like RCHC and India wide events like Crtl+f5 • Working in synergy with various teams to execute the marketing plans • Interaction and exposure with local country market teams • Helping the New Business and Account Management team with personalized marketing efforts • Working with the design team and constantly experimenting with various placements and creatives to improve visibility • Active participant in TownHalls • In depth knowledge about the reselling business and the hierarchy in this business and how does the internet industry work

AIESEC consists of 126 youth-run member committees around the world. They each manage and deliver youth programmes which are made possible by thousands of partner organisations and active volunteer and full-time members. Each committee facilitates the running of AIESEC on a global, national and local level.

Detales is a one stop agency for any needs of clients which include consumer/experiential marketing, public relations and social media. the agency handles various hospitality brands some of which includes Cafe Nemo, Bonobo, JamJar Diner, KickForAll, Smaash and many more. • Making calls for prospective associations for various clients • Help establish a relation between various embassies and firms for conducting various marketing events • Helping in creating social media campaigns and writing content for the same.