Shivalika Bhasin

Developing and executing marketing campaigns to drive traffic and sales. Creating content for digital channels such as social media, email newsletters, and blog posts. Analyzing marketing data and metrics to optimize campaigns and improve performance. Collaborating with cross-functional teams including product, design, and sales to ensure alignment of marketing strategies. Managing and maintaining the company's online presence, including website content and product listings.Implementing SEO strategies to improve search engine rankings and increase visibility. Monitoring and responding to customer feedback and inquiries on social media and other platforms.

Handling social media accounts and coming up with new promotional techniques. a) Social Media Strategist via online social media tools. b) Promotion/Branding Head.

Key Account Manager for online portals Limeroad and Amazon. 1 Cost Analysis and streamlining of different products 2 Introduced new products and improved monthly business by 10% Lead Management via online Portals like IndiaMart and TradeIndia 3 Improved the order conversion rate by 2% Lead Generation through participation in B2B and Direct sales exhibitions and fairs 4 Brand marketing and sales in 5 domestic exhibitions Understanding the need for setting up of CRM software for sales and sourcing teams Improving Alliances and Customer Services 5 Establish connects in Govt organizations and corporates for their regular requirements

Customer Relationship Management through Microsoft Dynamics 1 KPI’s store foot-falls, inventory management and customer service analysis Merchandising and Sell-through management for the 16 brands. 2 Managing and handling 16 brands under genesis on online portals of TATA Luxury and Jabong. 3 Research Project on “Understanding the Indian Luxury Retail Business through the lens of Anti-Laws of Luxury” Published)

Marketing the labels products and handling the social media for promotions. Also, assisted in shop improvements and sale. Social Media strategist for platforms like Mail chimp, Instagram, Facebook, etc. 1 Connecting with new clients, bloggers and influencers. 2 Research on Khadi and Denim fabrics and Upcoming events and Exhibitions.

Worked with the Higher Education Team for the AICTE Survey 2015. Also, worked with the Innovation Department for the CII Industrial Awards 2015. Managed and coordinated the CII Industrial Awards 2015. And worked on the upcoming CII Industrial Awards Compendium 2016.

As a part of NIFT curriculum we were required to be a part of the Indian Terrain Spring-Summer 2017 Roadshow in Chennai at The Grand ITC Chola. We were required to interact with the buyers from around India, and help them by the products from different categories (Mens wear to kids wear) We learnt marketing and communication and also a lot about the making and finishing of the fabrics.

Edited and proof read books of ICSE publications of junior classes. Also, content created for books of junior classes.

Gold medalist and university rank holder. The understanding of these basic disciplines is further enlarged and substantiated in the subsequent semester with subjects like Supply chain management, Omni Channel Retailing, Consumer Behavior and Neuromarketing, Luxury Brand Management, Fashion Brand Management, Strategic and Innovation management, Big data and analytics etc. Entrepreneurship specialization covers the subjects like Entrepreneurship business models and success stories, business idea generation and feasibility testing with live projects, family business management, business plan, laws and integrated project