Shiva Prasad

Vice President of Sales @ Aquatek India

About

A results-driven business leader with 30+ years of experience scaling growth across diverse markets through insight-led strategy and disciplined execution. Proven track record of building multi-region operations, transforming greenfield initiatives into scalable businesses and institutionalising repeatable go-to-market models. Partnered with 20,000+ channel associates to expand distribution reach, strengthen operational efficiency and accelerate market penetration—creating resilient networks and sustainable competitive advantage. Recognised for building high-performing leadership teams, I align strategy, governance and execution to deliver measurable outcomes. I am focused on delivering long-term value for channel partners and stakeholders.

Country

India

City

New Delhi

Industry

Retail

Skill

Sales Strategy Development, Profit Maximization, Go-to-Market Strategy, Market Intelligence, Chemical Engineering, Developing New Markets, Sales Strategy, Hindi, Product Strategy, Productivity Improvement, P&L Management, New Market Expansion, Customer Service, Trade Policy, Product Launch, Compensation Benchmarking, Discount, Business Growth Strategies, Marketing Management, Business Relationship Management

Experience

Vice President of Sales

Aquatek India

2024-7 - Present · 2 yrs 3 mos

New Delhi, Delhi, India

• Lead strategic sales initiatives to drive exponential growth for Aquatek India. • Build a high-performance sales and support team to enhance operations. • Strengthen relationships with channel partners to expand market reach. • Implement solutions to streamline workforce and enhance efficiency.

General Manager - Pan India

APOLLO PIPES LTD

2023-7 - 2024-7 · 1 yr 1 mo

Noida, Uttar Pradesh, India

• Led Pan India operations for Bath & Faucets vertical, driving sales, marketing, and commercial goals. • Developed new partnerships and avenues, ensuring achievement of budgets and market share. • Led and developed sales field force to meet targets and enhance market presence.

Head of Sales

Elbee Polymers (India) Pvt Ltd

2021-4 - 2023-6 · 2 yrs 3 mos

Built a bath fittings business from the ground up, defining product mix, pricing architecture, and channel strategy • Identified high-velocity ABS product opportunities and aligned launches to market demand• Created a scalable dealer–distributor model balancing rapid reach expansion with operational control• Personally drove initial market openings to establish credibility and accelerate momentum• Impact:• Rapid PAN-India footprint achieved within short timelines• Strong early-stage brand acceptance across key markets• Sustainable growth without excessive discounting pressure

Director of Sales Marketing

Amogha Polymers

2016-9 - 2020-10 · 4 yrs 2 mos

• Spearheaded the launch and expansion of Amogha Polymers into a successful Pan India brand • Led a team of 100+ members in key and supporting roles, overseeing all business operations through 15 depots and implementing market-centric strategies. • Established a base of 100+ distributors in polymer bath fittings within 18 months, driving significant growth and market penetration.

Asst General Manager

Watertec India

2012-10 - 2016-8 · 3 yrs 11 mos

• Led sales and marketing operations through 9 company-owned depots in North,East and West India overseeing a team of 60+ reportees, resulting in a 700% cumulative business growth. • Developed strong relationships with distributors and retailers, driving demand creation activities to enhance brand visibility. • Played a key role in establishing Watertec as a PAN INDIA brand, managing a business worth ₹75 crores

Senior Sales

1991 - 2012 · 21 yrs

with Saint-Gobain, Shell, Avery Dennison and TACO. Built high-quality channel networks, managed diverse B2B portfolios, and delivered competitive growth through effective pricing, positioning, and execution excellence.