Shirley Zhao

Be responsible for all digital platform (TMALL/JD/BRAND SITE/MINI PROGRAM/DOUYIN) online operation and project related, including: • As a project leader and business owner to initiate new product (Converse by You) launch in China market: o Business planning to drive CBY sales uplift o Build up product position, communication angle, storytelling, assets with marketing team o Design platform differentiation in portfolio, calendar and franchise with reasonable building block o Communicate with global team to do hybrid architecture o Co-work with tech and site experience team to set up smooth consumer journey based on local solution o Provide clear launch SOP for both internal and external team o Manage vendors to work on maintenance and detail operation • All digital platform business operation: o Set up process from product adoption, marketing calendar alignment, platform balance and execution to make sure business positive working on o Consolidate all the digital platform calendar and key focus, as the key contact window to negotiate with marketing team to book resources and allocate to the suitable platform • All digital platform content creation and management: o PDP assets, commercial KV shooting o Short video planning and execution both in TMALL and DOUYIN to drive free uv in store and also enhance paid media efficiency • All digital platform customer service management: o Deal with customer satisfaction rate uplift and other consumer issues • All digital platform UX/UI and product journey management: o Define and own the product roadmap for all e-commerce platforms o Guide UX/UI designers to craft intuitive, mobile-first shopping experiences • Vendor management for TP, including contract renew, business review and daily operation • Cross function team work

Be responsible for LRL Haircare, Men, Female Skincare and Makeup business in Douyin, including: • As the first one to build up new business model in Social Commerce, set up framework and team from 0-1, accumulate Fans 1mil and GMV 150mil • Content & Short-video communication • Store livestream planning, work with DP & Training & Operation team • KOL livestream planning, bidding TOP KOL and middle KOL matix • Initiate Super Brand Day in Douyin with offline FSS store opening concept, achieve 10 times boost vs daily GMV • Fulfill portfolio in Douyin, build up tailor made pack in channel • CRM & data analysis, approach consumers with the efficient way • EC media efficiency, fully go with livestream phasing • Supply chain, stock management • Cross function team work

Lead Loreal Haircare，Men，Female Skincare and Makeup business in Tmall Super, including: 1. Annual JBP alignment 2. Initiate Marketing campaign: out-site media exposure, in-site landing and mechanics creation, social for businesses growth 3. Fulfill portfolio in Super, provide suitable products, mix 4. Work with TP, distributer in daily operation, whole structure set up 5.CRM&Data analysis, approach consumers with the efficient way 6.LIVE innovation 7.EC media efficiency 8.Supply chain，stock management 9.O2O set up 10.Cross function team work

Be responsible for McDonald China key category business, including: 1. JBP alignment 2. National marketing campaign design and execution, analyze consumer and market insights for multi business growth 3. Lead field service team to support store operation and also innovation improvement 4. General SOP and guidelines set up 5. Set price base on trading environment 6. New products launch, work with QA, R&D and also selling story input 7. Supply Chain Consistance

Be responsible for MT, MBS and E-Commerce national campaign and customized project including: 1.Lead innovative project like O2O, IP to ensure Marketing idea be launched offline 2.Provide customized promotion to exchange co-branding resources, help KA win the bargain power in long term collaboration with key customer 3.Work with digital marketing, media, brand marketing to allocate resources for retailers. 4.Build up CRM to recruit new users and other campaign to support the platform 5.Lead Roadshow and MEGA creation & execution, set up reasonable KPI, tracking flow, brief and pitch agency. 6.Main shelf segmentation, redesign business model 7.Budget and ROI control

Be responsible for Western QSR B2B business（include customer management and channel marketing) Customer contain: Subway/PPJ/Domino's/Carl's Jr/Sodexo etc 1.JBP alignment 2.Marketing calendar alignment with customer under consumer insights/market trend and other innovations 3.Lead cross channel campaign like IP authority, digital/O2O platform transition to drive traffic and build brand image 4.Menu upgrade and combo suggestions in line with new product launch , listing requirements to drive incidence and sales volume 5.New customer pitching and current contract renew 6.Coach local bottlers to improve the execution and fundamentals through SOP set up 7.Marketing fund allocation

Mainly responsible for RTmart Personal Wash and Skin Care, Cstore all categories including: 1.JBP alignment 2.Category management in pilot store 3.National promotion plan for different regions and coordinate cross category campaign 4.Lead "Go Green Go LUX" project launch in RTmart nationalwide and achieve the positive result, build up customer sustainability image 5.Lead Ponds stock clearance and relaunch project, complete pipeline target in advance

Mainly responsible for Personal Wash/Skin Care/Foods in Auchan including: 1.JBP alignment 2.National promotion calendar planning, leading cross category project 3.New product launch like pipeline forecast and target settlement 4.Store activation/roadshows planning, working with marketing team for the whole event. 5.Cooperate with field sales team and give the clear guidelines to them 6.Budget control, AP/AR 7.Cross function collaboration like customer marketing, brand marketing, logistics , supply chain, finance etc to improve the efficiency

1.Be responsible for RTmart/Auchan/CLH store execution, like 2nd display , on shelf availability etc. 2.In line with marketing team for the roadshow, in store activity and PR event. 3.budget control to the stores