shirley whitfield

senior director, global digital planning

About

Innovative and results-oriented executive with a storied background from Wall St to Small Business to Big Pharma. Dedicated to ensuring the patient’s customer experience and expectations are met with excellence by applying a ‘systems thinking’ strategy to complex global initiatives. Through positive and compelling alliances, I steer teams within the organization to support the best ideas, provide the largest ROI, and foster more flexibility to global market businesses.

Country

united states

City

media

Industry

pharmaceuticals

Skill

leadership, strategic planning, management, customer service, product launch, microsoft office, microsoft excel, project management, public speaking, pharmaceutical industry, cross functional team leadership, sales, global delivery, business planning, microsoft word, sales trainings, budget management

Experience

director, global market planning and launch excellence

astrazeneca

2014-4 - 2018-5 · 4 yrs 2 mos

launch instructional design architect and senior strategic project manager

astrazeneca

2013-11 - 2014-5 · 7 mos

instructional design architect and strategic project manager

astrazeneca

2011-3 - 2013-11 · 2 yrs 9 mos

managing consultant, finance and insurance

jpmorgan chase & co.

1993-5 - 2002-6 · 9 yrs 2 mos

senior director, global digital planning

astrazeneca

2018-4 - Present · 8 yrs 6 mos

Leading the medical and marketing planning team within AZ Global Digital Excellence to plan innovative key experiences for customers and patients across multiple channels. The Planning team is responsible for the end to end plan, across all therapeutic areas (TAs), which amplifies innovative content, customer centric programs and multi-channel campaigns; ensuring that Global Brand Plans and strategies are executable by local markets. The scope of the work delivered by this team includes, but is not limited to, delivering launches, conventions, campaigns and patient programs.