Shirley Chen

Exchange/ Crypto Wallet and Core services

Product Owner of the only LINE Gold-level Technology Partner in Taiwan. As a Martech SaaS solution provider, Crescendo Lab aims to assist enterprises to go through digital transformation in the easiest way. • Expand product into 2 new markets -Thailand and Japan. • Solve a vague product problem and translate it into clear customer needs and product goals with good product sense, analytical skills, decision framework. Implementing AI and data-first solutions to solve marketing, sales, and customer service difficulties. • Own and guide the product roadmap to align company's strategy and business goals. • Product lifecycle management from concept to launch of the products across all product lines including existing consumer products, business product and new innovative products

• Ensure product development is completed on time by organizing and coordinating constant updates from cross-functional teams. • Collaborate with designers, data scientists, and user researchers to identify product usability issues for engagement and retention. • Define the key metrics to be collected and analyze in order to make data-driven decisions. Increased 2 times of app subscribers globally. • Familiar with data tools: Google datastudio, Microsoft Power BI, Tableau, and basic SQL; user flow and mockup tools: Figme, Sketch, Axure RP; API tools: Postman

• Developed products from product conception through launch. Handled multiple projects and prioritize tasks with the RD team to ensure the developing schedule on track. • Launched 6 new products in two years for discovering the market opportunities, such as digital ads management platform, social marketing tools, analytics service and B2B customized cases. • Optimized the products with srum development process and quickly made the fast changes from the requirements by reviewing product requirements; analyzing product data; implementing and deploying new features. Met over 120% revenue goal in 2018. • Built an online self-service solution combined E-commerce function with internal operation system. Co-worked with 6 different departments and expand over 250% customer base. • Introduced and marketed new products by defining marketing communication objectives and developing product sales strategies.

• Executed over 100 projects achieving clients' goals, including brand awareness, customer engagement, promoting campaigns, product sales, remarketing, social media management. • Provide marketing consulting service for over 50 clients and 15 different agencies, covering E-commence, branding clients, small to medium business industries. Planned best marketing strategies for each industry with industry knowledge and digital ads delivering know-how. • Delivered ads over 8 million amounts with Facebook and Instagram Ads, Google Ads. Reviewed ads performance through data collaboration tool. Defined improving plan to optimization ads. • Defined and conducted customized marketing strategies for targeting customers in different stages of marking funnel. Co-worked with sales to generate integral proposal to clients.