Shireen Cheung

With over 15 years of marketing and newsroom experience, Shireen is resourceful and all-rounded marketer proficient in digital transformation, design thinking, data analytics, traditional and digital marketing, event management, social media, and employee relations. Currently serving as Marketing Manager (Marketing & Admissions) at HKU Business School — Masters, she leads advertising strategies and admissions initiatives to strengthen brand visibility and attract high-calibre candidates. Her experience spans university, insurance, IT, newspaper, and hotel industries, including product marketing roles at Prudential Hong Kong and Cherrypicks, where she managed go-to-market strategies, product promotion, and performance-driven digital campaigns. Earlier in her career, she worked as Marketing Manager at Sky Post (a member of HKET) and Assistant Manager, Marketing Communications at Regal Airport Hotel, building a strong foundation as a marketing lead, reporter, and hotelier. This diverse background equips her with exceptional storytelling, communication skills, and the ability to execute effective, insight-driven marketing strategies that deliver measurable impact.