Shiran Hazan

Driving growth through high-impact partnerships and affiliate strategies, focused on performance, scale, and meaningful collaborations.

I manage user acquisition and content strategy across PLAYSTUDIOS’ game portfolio, driving growth through performance marketing, creative testing, and data-driven insights. I also develop content strategies that connect gameplay with real-world rewards, live events, and community experiences, working cross-functionally to support scalable and compliant growth.

• Manage affiliate and partnership relationships with top advertisers, driving growth and optimizing performance. • Identify new partnership opportunities, negotiate terms, and secure placements aligning with business goals. • Monitor and analyze affiliate campaign performance, leveraging data to optimize strategies and maximize ROI.

• Managed global influencer partnerships, aligning with brand goals to maximize performance and drive brand awareness. • Negotiated contracts and managed influencer deliverables to ensure alignment with marketing strategies and business objectives. • Monitored and analyzed campaign performance, optimizing strategies for sustained growth and measurable success.

• Collaborated with international brand managers, trainers, and media partners to drive global business growth and strengthen brand positioning. • Led onboarding, training, and continuous development for over 300 sales representatives, ensuring high performance and alignment with company goals. • Developed and executed comprehensive marketing strategies to elevate brand awareness and market presence. • Set, tracked, and optimized KPIs to boost sales performance, driving efficiency and consistently meeting revenue targets.

• Established and nurtured partnerships with top global beauty brands like MAC, Bobbi Brown, Clinique, and Chanel to drive business growth. • Developed KPI-driven strategies to achieve sales targets and optimize performance. • Managed brand identity across social media platforms, ensuring alignment with marketing objectives.

• Established and led the Business Development department, securing top enterprise clients in the U.S., including Walmart, TJ Maxx, Macy's, Nordstrom, and CVS. • Conducted market research to identify opportunities, built strategic relationships with merchants, and trained a high-performing sales team. • Represented the company at major business conferences to expand partnerships and uncover new business opportunities. • Managed and developed 60+ branded products, driving over $40M in revenue through successful sales strategies. • Led private label customization for Macy’s, Walmart, and CVS, tailoring products to fit budget, timeline, and branding needs. • Streamlined operations by establishing efficient workflows between R&D, art, sales, and logistics teams across the U.S. and China.