Shir Lapidot

In this role, I lead both marketing and operations at Entail. My role spans SEO strategy, link building, and account management for our agency clients, while overseeing operations for the delivery team. In addition, I spearhead multi-channel marketing activities across web, outreach, and video. My proudest achievements in this role include: ~Driving lead generation through targeted multi-channel campaigns ~Building our in-house content team from the ground up ~Bringing together industry experts, creators, and influencers to deliver top-quality content

As Head of Delivery, I had oversight for the daily operations of the content delivery team to ensure the achievement of monthly quotas for 30 clients across diverse industries. I conducted workflow planning, allocated resources as required, as well as addressed and resolved any roadblocks that arose along the way to enable the optimal efficiency of the team. Some notable achievements from this role include: ~Building the entire delivery team from the ground-up, growing it to 50 members consisting of editors, content researchers, data analysts, and conversion specialists. ~Establishing, implementing, and managing the operational structure for the delivery function.

In this role, I oversee strategic planning, spearhead outreach initiatives, and support business development for an affiliate marketing website that helps eCommerce entrepreneurs build their business by enabling them to find apps, services, and valuable information.

In this role, I supervised and supported two junior account managers responsible for formulating and executing results-driven SEO strategies. I had hands-on involvement with clients, delivering roadmaps, project plans, and forecasts to ensure brand consistency, as well as drive SEO performance. A noteworthy achievement from this role: ~Serving as the main liaison for 10 different accounts, all of which saw a significant improvement in online traffic and rankings.

In this position, I served as the primary point of contact to all assigned accounts, nurturing strong, long-lasting relationships with stakeholders. I negotiated contracts and agreements to maximize profits. I forecasted and collected data to report on key SEO metrics, such as traffic and rankings. Selected achievements include: ~Spearheading technical SEO for a number of client accounts. ~Being promoted from Outreach Manager to SEO Account Manager, and later to Senior SEO Account manager for exceptional performance and client service delivery.

As an Outreach Manager, I developed and executed programmes to help organizations reach more of their target audience. I identified target segments, researched partners, negotiated agreements, as well as forecast, measured, and reported on the results of initiatives. Some notable achievements include: ~Managing a full-time team of three members, along with 50 freelancers, supporting 20 different clients. ~Spearheading the development of the operational structure, enabling workflow efficiency to achieve objectives.