Shinnosuke Noba

Business Excellence - SFE Manager @ ViiV Healthcare

Country

Japan

City

Greater Tokyo Area

Industry

Management Consulting

Skill

Salesforce effectiveness, Data analytics, Azure Databricks, Strategy, Microsoft PowerPoint, Microsoft Access, Microsoft Excel, Python (プログラミング言語), R, 研究, リーダーシップ, 分析能力, 機械学習, 分子生物学

Experience

Business Excellence - SFE Manager

ViiV Healthcare

2024-9 - Present · 2 yrs 1 mo

Tokyo

• Performed data-driven market analysis to enhance precision in customer targeting and segmentation • Defined and tracked key sales and marketing KPIs to support strategic decision-making • Designed and fully automated a centralized database enabling in-depth sales force and marketing performance analytics • Built and deployed a KPI dashboard powered by Python, seamlessly integrating with internal data systems • Led Marketing Mix Modeling (MMM) projects to optimize Japan’s omni-channel strategy • Developed and continuously monitored the national sales force incentive scheme • Systematically optimized human resource allocation based on evolving market dynamics and data-driven simulations • Completed a short-term assignment at the UK Global HQ: 　• Closed data structure gaps between Japan and HQ to ensure consistency 　• Advanced Japan-specific MMM frameworks in collaboration with global teams 　• Aligned Japan’s omni-channel approach with global strategic direction Awards • Global Recognition Award, 2024 • Global Recognition Award, 2025