Shining Liang
International Department Director
About
20+ year international business veteran with core expertise in sales & marketing team leadership, strategic planning, and precision market analysis. Leverage innovative strategies to unlock market penetration potential, identify high-value segment opportunities, and accelerate business growth. Proud to have supported 5-6 Chinese brands in their successful global expansion journeys.
China
Haidian District
International Trade & Development
整合市场营销, 人员管理, 管理人员, 产品管理, 营销战略, 业务开发, 产品营销, 销售管理, 经营策略, 策略, 团队管理, 推销, 跨职能团队领导力, 国际销售, 客户管理
Experience

International Department Director
Senserobot (Hong Kong) Technology limited
中国 北京市
SenseRobot is pioneering the next era of home robotics, becoming the first to deliver a mass-market AI robotic arm for everyday use. With millimeter precision, 99.9% accurate AI vision, and advanced hand–eye coordination, we're redefining what consumer robotics can achieve. Backed by 40 patents and 20+ years of R&D, SenseRobot is committed to ethical, human-centric AI—innovation designed to elevate real life.

Rapoo Regional Director
AP & USA
Rapoo is a leading wireless peripheral for global market in the listed company. 1、 Worked in AP team in first 3.5 years and joined in North American team from Mar. 2016. Managed Rapoo business in Thailand, Indonesia, Singapore. Facilitated GM training & mentoring international team. 2、 Analyze sales pipelines and trends with senior management in order to forecast quarterly sales goals and quotas with 95% accuracy. Designed an innovative marketing strategy to boost market penetration, increasing our revenue by 15% over 3 years and kept market size for Rapoo by 5% in Thai. Devise products strategies that align with corporate B2C initiatives and objectives.

VP of Operations
CUC Co., Ltd., Beijing
Beijing
Acted as the operation officer in a solar equipment manufacture under the venture capital to make the management system, the business analysis for decision-making reference, and all teams performance appraisal. There’re two sub-sections. They are: 1、 Business affairs dept.: Recruited, trained and mentored team member, managed contracts, evaluated customer credit and retroactivity payments. In 2008, the retroactivity arrearages were more CNY 9 million without any cost adding. 2、 Project management office: Presided over setting up the monitor and feedback systems in execution projects. With the team members’ efforts, the project KPI of achievement rate was reached 81.08%. 3、 MIS Dept.: Built and maintained automatic office system, such as web, OA, ERP etc..
Shining Liang's Contact Information
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