Shine Mathew Sunny

Senior Manager - Market Strategy & Planning Category & Corporate @ Procter & Gamble

About

Commercial & Category Leader with an end-to-end sales-to-strategy career across Pan-India markets. Deep expertise in OTC Brand Strategy, Commercial Strategy, Trade Marketing, Channel Strategy, and Category Management across 5 categories.Managing a ~$150MM+ business, driving fund efficiency, ROI optimization, pricing, promotions, distribution, and growth acceleration across General Trade, Modern Trade, E-commerce, and D-Com. Currently leading Commercial Strategy for Category, Corporate, and D-Com businesses, aligning Sales, Marketing, Finance, and Supply Chain to deliver sustainable, profitable growth.

Country

India

City

Mumbai

Industry

Consumer Goods

Skill

Competitive Landscape, Sales Presentations, Sales Strategy, Strategic Thinking, Financial Analysis, Team Leadership, Multi-Channel Marketing, Account Management, Pricing Strategy, Go-to-Market Strategy, Strategic Communications, Merchandise Planning, Spend Management, Budgeting, Channel Partners, Sales & Marketing, Microsoft Outlook, Sales Management, Sales Operations, Marketing Management

Experience

Senior Manager - Market Strategy & Planning Category & Corporate

Procter & Gamble

2022-4 - Present · 4 yrs 6 mos

India

MS&P - Procter & Gamble Health Limited

Cluster CEO - West & Karnataka

Procter & Gamble

2020-4 - 2022-3 · 2 yrs

Mumbai, Maharashtra | Bengaluru, Karnataka | Goa

Heading India -3 Cluster

Zonal Sales Manager - West

Procter & Gamble

2019-9 - 2020-3 · 7 mos

Mumbai- Maharashtra,Gujarat and Goa

Zonal Manager Sales - East

Procter & Gamble

2018-11 - 2019-8 · 10 mos

Kolkata, West Bengal, India

Zonal Sales Manager

Merck Group

2017-1 - 2018-10 · 1 yr 10 mos

Kolkata, West Bengal, India

Heading a team of 11 Area Managers 65 Sales Representatives with a cross functional channel on OTC product portfolio.

Regional Sales Manager

Merck Group

2015-6 - 2016-12 · 1 yr 7 mos

Kolkata, West Bengal, India

Heading the OTC/ Trade Divisional Sales In West Bengal and Odisha State.

Senior Executive

Reckitt

2015-1 - 2015-6 · 6 mos

Kolkata Area, India

1. Managing South Kolkata-Suburb Business 2. Implementation of GTM new business Model. 3. Redefining of ORDER to DELIVERY Process. 4. Categorizing beats into specific mapping.

Executive- SS Traditional Trade (Rural)- South Bengal

Reckitt

2014-3 - 2014-12 · 10 mos

West Bengal- up country

1. Handling 3 super stockiest across 4 districts. 2. Team of 13 sales reps with 148 sub DB towns. 3.Business mix of 40cr yearly 4. Sub DB expansion matrix model 5. Maintaing direct coverage to 95% towns. 6. Divide and rule to optimise the efficiency of sub towns. 7. Brand wise targeting as per geography and saliency. 8. Stock forcasting for Ss channel. 9. Reducing the credit and time of order to delivery. 10. Route planning for delivery across Ss for smooth stock availability at Sub.

Territory Sales in-charge- Modern Trade( Kolkata, West Bengal)

Reckitt

2012-1 - 2014-2 · 2 yrs 2 mos

Kolkata Metro

1. AVAILABILITY & VISIBILITY. 2. No.1 TSI award for kolkata- 2012 3. Merchendising as per the SOS and planogram. 4. Handiling a team of 14 KASR's. 5. Handiling both DMT and IDMT business for Kolkata. 6. Planing and executive local promo and activity on brands for focus. 7. Leading a team to deliver over 1.2cr business MOM. 8. Maitaing National SOS across all stores in kolkata. 9. Revision of MBQ in NMT half yearly. 10. Process oriented funtioning for Order to deliver.

Territory Sales in-charge - General Trade( Ranchi , Jharkhand & Rourkela, Odisha)

Reckitt

2011-3 - 2011-12 · 10 mos

Jharkhand & *Rourkela

1. Handling distribution for local Market. 2. Secondary and primary targets. 3. Visibility execution as per company standards. 4. In markets special initiatives to drive offtake. 5. Focusing on NPD launch and meet the desired goal. 6.Team handling and couching the frontline sales team. 7. Phasing and stock mix at high priority at the DB level. 8. Building interpersonal relationships with key customers.