Shilpa Sadana

mCanvas is an experiential storytelling platform that helps brands connect with their audiences on small screens, provides mobile ads & content marketing solutions and enables increment in customer experience. I joined with the responsibility of steering selling advertisement space across FMCG, BFSI, Automotive, Consumer Durables, Retail & Fashion, Telecom, Travel & Hospitality, Gaming and e-Commerce, New Media & Entertainment, Home Décor and Building Materials verticals. Promoted with added responsibilities of ensuring sales growth of innovative branding products, and development of sales & Go-To-Market strategies to ensure revenue generation. I also handle P&L, business development and client servicing for digital media needs. ✔ Ensured 25- 30% year on year growth and increased annual volume deal across agencies PAN India ✔ Developed new vertical of gaming inventory within existing portfolio (key accounts: GCPL, MCD, Mondelez) ✔ Maintained existing client relationships, secured potential clients; added 25-30 new clients year on year basis, ✔ Participated in media events and represented organization at AdTech, Imedia, Intersec, Marketing masters, BFSI events

Sony Pictures Networks India operates Sony Entertainment network of 24 television channels in Hindi, English and regional general entertainment, kids and factual entertainment genres with 700+ million viewers in India. Worked for over 6 years with Sony Pictures Networks, joined as Assistant Manager – Ad Sales for GEC channel, Sony Pal, rose through positions and worked in various channels. I transitioned form TV entertainment channels and movie channel to digital entertainment channel. Handled Lifestyle, Retail, Education, Pharma, Building materials, FMCG and New Media verticals. Strengthened the existing client relationship, negotiated & finalized deal with clients and agencies on advertising campaigns. Created AFPs and brand solutions for clients on the platform and added new clients to the verticals. - Key FMCG clients worked with: Marico, Godrej Consumer Ltd, P&G, Kellogg’s, HUL Managed sales of content properties of GEC, Sports and Originals on SonyLIV (top premium streaming platform). ✔ Negotiated multiple contractual agreements; increased advertising revenue by 40% ✔ Increased sales by more than 25% in 2019 and 40% in 2020

Played a vital role in the launch of Sony Max 2 (a brand-new Hindi movie channel). I managed the entire Max2 West territory for the first 2 quarters, with 60% ownership of west territory as the only sales person on the channel. Developed pricing strategy & rate benchmarks, ensured optimum utilization of inventory and up-sell to low spend clients. Increased advertiser base by identifying new advertisers, strengthened relationship with the existing advertisers and closed deals with focus on long term commitments from the existing clients. Introduced newer platforms for advertisers through innovative sponsorships. ✔ Top advertisers worked with: HUL, Cadbury, Mahindra & Mahindra, Jyoti Labs and Colgate

Handling 20 % west territory for MAX, MAX2 & IPL season 8. Handling the sales for IPL season 8 for 20% territory, Managing the execution of the IPL deals for the season. Ensuring the sales for both MAX2 as it was new channel on the block & effectively converting regular clients on the channel.

Played a vital role in the launch of GEC channel from Sony’s foray, Sony PAL. Acquired new clients prior to the channel launch, ensured deeper market coverage and on-boarded new advertisers. Negotiated & executed deals and brand integrations on the channel. Organized roadshows to create buzz and presented format of the new General Entertainment Channel to clients and agencies.

Worked with a leading Media conglomerate, broadcasting over 60 channels and reaching over 790 million viewers a month. Secured new business, maintained the current client base, delivered quality customer service and enabled effective revenue generation. Executed the entire Branded Content (Short Format, Long Format, Filler or Infomercial) process from pitch to delivery, ensured brand integration into the story line and built on returns in terms product utility & brand value. International Sales: - Liaised with Media Agencies worldwide for business evaluation & on-boarding of potential clients - Created service contracts for the clients and media agencies - Understood client requirements, developed plan layouts and ensured seamless campaign execution Branded Content for English Cluster: - Created branded content to deliver opportunities beyond the usual revenue process on air advertising for the Advertisers - Ideated a 360 Degree Marketing initiative to deliver content and enable finalization of spot rates & commercial bookings with the Advertisers - Developed pitches to compete against OOH & Print mediums through elements (Aston, Bugs, Menu Slates, Rating Slates, Trivia Slates and other secondary elements) ✔ AFP pitches worked on: Bombay Dyeing, TATA Capital, Mahindra & Mahindra, JBL

Assisted clients in finding travel package deals, booked domestic & international travel reservations and helped clients with transfers, changes and cancellations. Monitored global distribution system (GDS) queues to maintain quality control. Created service contracts for group and individual travel. Kept updated on latest policies & current affairs and trained new team members on Airline rules & regulations.

I handled staff management including recruitment, payroll management, performance management and training & development of the team members. Motivated team members by introducing rewards & recognition initiatives and reduced attrition. Monitored office management including procurement, inventory management, audit, cash flow and other operational administrative functions. Designed and executed promotional schemes and ensured sales growth.