Shilpa Mandala
Senior Manager, Data Analytics, Walmart+ @ Walmart
About
I’m an analytics leader with 12+ years of experience driving customer growth, retention, and strategic decision-making through data. At Walmart, I lead analytics initiatives for the Walmart+ membership program, partnering with product, marketing, and operations teams to shape strategy across growth, engagement, and customer value. My work focuses on translating complex data into clear, actionable insights that influence executive decision-making. Some of the areas I’ve worked on include: - Designing customer segmentation models to drive targeted engagement and retention - Developing forecasting and market scoring models to support large-scale business expansion - Building executive-level KPI frameworks and reporting for senior leadership - Creating new metrics to quantify customer value and guide product and benefit strategy Previously, I worked at Comscore, analyzing large-scale cross-platform media data to support advertising strategy and measurement for major clients. I enjoy solving complex business problems, connecting data to strategy, and working with cross-functional teams to turn insights into measurable impact. I’m particularly interested in roles focused on: • Customer growth and retention • Subscription and membership businesses • Decision science and analytics strategy • AI-enabled analytics and decision systems
United States
New York City Metropolitan Area
Internet
Artificial Intelligence (AI), Business Strategy, Strategic Leadership, Data Analytics, Customer Retention, Decision Sciences, Customer Segmentation Strategy, Customer Analysis, Performance Reporting, Management, Leadership, Business Insights, Critical Thinking, MongoDB, Node.js, AngularJS, HTML5, Project Management, Product Development, IT Business Strategy
Experience

Senior Manager, Data Analytics, Walmart+
New York City Metropolitan Area
Lead analytics strategy for the Walmart+ membership program, partnering with business, product, marketing, and operations teams to drive growth, retention, and customer value. • Created the “Membership Paid for Itself” ROI metric, adopted by leadership to communicate customer value and guide prioritization of membership benefits • Built executive KPI reporting for the Chief eCommerce Officer and senior leadership, providing visibility into membership growth, retention, and performance • Developed forecasting and market scoring models to support Walmart InHome expansion to 4,000 stores, driving 10× growth and reach to 60M U.S. households • Designed customer segmentation models using behavioral and lifecycle data to enable targeted engagement and retention strategies • Delivered 30+ dashboards used by 100+ stakeholders across marketing, product, and membership teams to support decision-making

Senior Manager I, Data & Analytics - Last Mile
Reston, Virginia, United States
Promoted from Manager - April 2022 • Led analytics initiatives supporting last-mile delivery operations, focusing on performance metrics, operational efficiency, and customer experience • Developed reporting and insights to identify operational gaps and improve delivery performance across fulfillment and logistics workflows

Senior Data Analyst
Reston
Promoted from Data Analyst - May 2019 • Built analytics solutions using cross-platform TV and digital audience data to inform advertising strategy and campaign performance • Developed multi-touch attribution models to evaluate marketing effectiveness across channels • Built real-time analytics and anomaly detection systems for a Fortune 50 media client ($1.2M project) • Served as Subject Matter Expert for cross-platform measurement, supporting client solutions, pricing, and delivery

Backend Development and Business Strategy Intern
Washington D.C. Metro Area
• Developed Agnes, a mobile platform matching students to events, groups, and peers based on shared interests (agnes.io) • Designed MongoDB database architecture and built backend APIs using MEAN stack • Conducted usability testing and user research to improve product features and user experience • Leveraged mobile analytics to optimize user engagement and inform product and business strategy

BI Developer/Analyst
Hyderabad Area, India
Client: Cigna Healthcare • Built enterprise reporting and data solutions to support finance and operational decision-making • Designed data models and reporting frameworks using relational and dimensional data to enable scalable analytics • Partnered with business stakeholders to gather requirements and deliver reporting solutions aligned with business needs • Led a team of 3 associates to support production systems, enhancements, and issue resolution, achieving 99% SLA compliance • Improved operational efficiency by reducing production issues by 30% and optimizing ticketing processes by 25% • Managed 12 vendor applications and led 15+ system upgrades across test and production environments
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